The term “search engine optimization” or “SEO” for short has become something of a catchall for various Internet marketing strategies. However, many orthodontists are still not familiar with orthodontic SEO.
SEO is the process of trying to gain organic traffic for a website or web page. “Organic” traffic is unpaid, so it is counted separately from traffic and clicks that come from paid online advertisements.
If a website earns organic traffic, there is less need for pay-per-click ad campaigns. Failing to optimize a website for local search (where the organic traffic comes from) is an enormous loss of potential income that goes unnoticed more frequently than you might think.
Right now, potential patients in your area are searching the Internet for local orthodontists on search engines such as Google, Bing, and DuckDuckGo. In fact 34,000 searches are performed every second on Google alone.
Statistics show that the Internet has become the first source for people looking for local services. And why shouldn’t it be? With the wide spread use of mobile devices it is quick and convenient for people to find service providers in their area.
Many potential patients will perform preliminary web searches for local orthodontists, even if they also intend to ask a friend or a dentist for a referral. When those patients go looking, you need to ensure your website has the relevant signals that search engines use to determine the results on the page for a given search phrase.
The importance of SEO can’t be underestimated in today’s marketplace. Orthodontists can no longer rely on offline sources for acquiring new patients. Studies have found that 70% of all health care related appointments start with a search engine inquiry.
Potential patients are looking online for the services you offer and if you are not on the first page of search engine results you are most likely not getting found since 75% of users never scroll past the first page of search results.
At Orthopreneur Internet Marketing Solutions we specialize in getting orthodontic practices to rank high on search engines so our clients can get found online and acquire the new patients they need to grow their business. We use advanced orthodontic SEO techniques and local SEO strategy to improve website content so your site can rank high for the orthodontic keywords that users are searching for in your area.
Our expert orthodontic SEO team can optimize your website to outrank your competition and achieve a first page organic ranking for multiple search phrases.
Get found by new patients before your competition!
Although more orthodontist are optimizing their websites each month, many are hiring general marketing companies that use generic one size fits all methodologies and miss out on the potential for real success. At Orthopreneur™ Internet Marketing Solutions we specialize in orthodontic SEO so we understand what it takes to set you apart.
Contact us today for a free consultation and see why we are the top provider of orthodontic SEO in the industry.
In your free consultation we will review your entire internet presence diagnosing your SEO and internet marketing pitfalls while providing options for how you can stand out in the crowd and dominate your marketplace. We guide doctors and their teams every step of the way and offer complete internet marketing solutions so you can focus on your patients.