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New “Posts” Feature Added to Google My Business

Orthopreneur-Blog-Megaphone-GMB-PostsBig news this week for Google My Business users: Google has introduced a “Posts” feature on the Google My Business (GMB) dashboard that allows business owners to publish a mini-blog post to their business listing on Google!

The destination for the posts will be the knowledge panel (or knowledge graph) that shows up in the results when someone searches for a business. Initial testing shows these GMB posts only showing to mobile users, but expect the posts to start showing up in knowledge panels across desktop searches as more businesses start to utilize the feature.

The Posts feature is not immediately available for all categories, but it is already available for Orthodontics. What is the maximum word count? Can you include a photo with the Posts from Google My Business?

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How Online Reviews Impact Trust and Conversion

Orthopreneur Internet Marketing explores building trust with consumers and increasing online conversions with reviews and positive feedbackYou don’t need us to tell you that online reviews are important. As a business owner in 2017, online reviews can make or break you. But let’s take a look at some numbers from a recent study by BrightLocal — a leading provider of SEO tools and tracking software — and explore how you can leverage your reviews to increase conversions on your website and landing pages.

The marketing landscape has changed dramatically in just a few short years. Not long ago, word-of-mouth referrals seemed to be the unquestioned leader when it came to trustworthiness. However, responses to the 2016 Consumer Review Survey conducted by BrightLocal showed that a whopping 84% of consumers trust online reviews as much as personal recommendations. So much for not believing everything you read on the Internet!

Along those same lines, BrightLocal found that 74% of consumers surveyed will trust a local business more if they find positive reviews for that business on the Internet. When it comes to your practice, roughly three-quarters of potential patients will place their trust in you once they find positive feedback about you on the Internet.

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Is Your Website Accessible for Persons with Disabilities?

Website Accessibility for Dentists and Orthodontists, and the Americans with Disabilities ActA hot topic in dental and orthodontic study groups is the matter of website accessibility and being compliant with the Americans with Disabilities Act (AwDA). Recent news of dentists in Texas receiving letters from attorneys alleging that their websites violate AwDA has sent shock waves through the dental and orthodontic professions.

The letters seem to request some amount of money in order to avoid a lawsuit. It is still unclear whether any moneys were paid or if any of these cases involving dental practices have gone to court. At this stage, we are still in fact-finding mode.

What we do know is that dental and orthodontic offices are subject to the AwDA and bear a legal obligation to make their business accessible to persons with disabilities. As the consumer landscape has shifted to digital interactions and e-commerce, the laws have adapted to include websites. What does this mean for you and your website?

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How To Take Down Bad Yelp Reviews

Removing Reporting Deleting and Responding to Negative Yelp Review - Orthopreneur Internet MarketingSomething that is sure to ruin any business owner’s day: a negative Yelp review. Despite your best efforts, despite your best intentions, someone was compelled to badmouth your business on Yelp.

Maybe the information in the review is fabricated or embellished. Perhaps the name of the reviewer is not even in your customer database. Or maybe you just had a very difficult patient and the treatment did not go smoothly. It happens to a lot of orthodontic practices.

A bad review on Yelp could be bad for business. Sometimes, Yelp seems to feature the negative reviews more prominently than the good ones. Why is that? How can you get Yelp to remove negative reviews?

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Top Websites Moving to HTTPS Secure Domain

SSL certficates secure domain HTTPS websites orthopreneur internet marketing for orthodonists2016 will go down as the year of the secure domain. OK, maybe not. But the last 12 months have shown a major uptick in the number of websites opting for secure domains (HTTPS) over the standard HTTP configuration.

In January of 2016, the top Google search results tracked by Moz were about 25% HTTPS. In July that number had grown to 30% and by Halloween the number was at 40%. By the end of 2016, almost half of the top search results on the web will have secure domains.

You might be asking yourself these questions: What is HTTPS? Does it affect ranking? Do I need to change my website to HTTPS?

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Are Your Domains Safe? Don’t Get Tricked by Domain Registration Scams

Orthopreneur Internet Marketing - How To Identify Domain Registration ScamsOne of the most common Internet scams today involves domain names. Business owners are duped into thinking their website is going to expire unless they fork over a couple hundred bucks to keep their domain. Here’s how it works:

Companies such as Domain Registry Services will send professional-looking documents to businesses. These notices will have official letterheads and a very believable appearance. They use a mixture of common customer service terminology and mild threats to confuse and manipulate business owners into spending money on domain registration services that they already have.

Just because your domain is already registered, that doesn’t mean another provider can’t try to trick you into transferring your domain to their service instead. These scams are preying on the uninformed. Educate yourself on how to identify spam domain notices.

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Google Possum Update: Is Your Listing “Playing Dead” in the Maps?

Google Maps Possum Update | Orthopreneur Internet MarketingGoogle Maps results have changed drastically in many parts of the United States. Starting around the second week of September, we have seen a recent Google update impact hundreds of thousands of search terms, including local searches for an orthodontist.

Generally speaking, it appears that Google has expanded its overall search area. Businesses located a long way from the city center are now ranking where they didn’t before. Google has essentially let more ping pong balls into the lottery machine.

Prior to the Possum update, Google placed a larger emphasis on the “centroid” which is the part of a city or town that features the most businesses in a given category. The centroid for one city can vary based on the different search terms people use. For example, the centroid for manufacturing in a given city could be a considerable distance from the centroid for healthcare providers.

Who Has Been Hit?

The worst of it appears to be an issue that arises when competing businesses are located extremely close to one another. If two different businesses share the same category, i.e. Orthodontist, and they are located next door to one another, one of them could be filtered out of the Maps results.

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Website Design at NESO 2016: Office of the Future

Orthopreneur Internet Marketing at the Office Of The Future Exhibit - NESO 2016 NYCAdapt or perish.

Consumers today expect to be impressed at every turn. They want the best technology, distilled into a form that is easy to digest. It is not always easy to make the “latest and greatest” technology available to the masses, but we must find a way.

At the 2016 Northeastern Society of Orthodontists’ annual meeting in New York City on October 7th and 8th, Orthopreneur will contribute our piece to the tech puzzle that all orthodontic practices must solve. A progressive, intuitive website that provides a helpful, informative experience for users of all devices.

The Office Of The Future is a full-scale replica of an orthodontic office, constructed on the exhibit floor, showcasing innovative goods and services. Orthopreneur is proud to present a progressive, leading-edge website to the attendees of this year’s meeting.

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Phasing Out Adobe Flash and Java Plugins

Adobe Flash and Java Plugins phased out - Orthopreneur Internet Marketing for Orthodontists

With a fair amount of chatter going around about Adobe Flash no longer being supported and what it means for everyone, let’s add our two cents to the discussion. Or how about two words: Everyone Relax.

“News” [sarcastic voice] of Adobe Flash no longer being supported in the latest version of Google Chrome — dubbed “Chrome 53” due in September — has left many wondering if this is going to cause big problems. It isn’t.

Meanwhile, some are under the impression that Java is being phased out, and that’s not happening either. A number of browser plugins that use Java will no longer be supported, and you won’t see any new browser-specific plugins being created. But the programmers and developers tasked with driving the Internet forward (ourselves included) have already moved on from most of these technologies.

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Verizon Buys Yahoo for Nearly Five Billion Dollars

Verizon Buys Yahoo for $4.8 Billion -- Orthopreneur Internet Marketing

Oh, what a difference a few years can make.  In 2008, Microsoft made an unsolicited bid of $44.6 billion to buy Yahoo. The intent was to team up on the online advertising front against the supernova that is Google. Yahoo rejected the offer.

Fast forward to 2016, and Yahoo is going to Verizon for about ten percent of Microsoft’s bid. (The official sticker price is now $4.83 billion.)

What does this mean to orthodontic practices marketing themselves on the Internet? It means that Yahoo may be coming back into the fold on mobile search, and in the online advertising sector. Where do we go from here?

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