Google is finally cutting the dead weight. Due to extremely low participation and engagement on their own social media network, Google informed business owners that their Google+ Business pages would be deleted for inactivity.
The writing has been on the wall for Google+ Business pages for a few years now. Google’s failed experiment to force business owners to engage on Google+ resulted in the creation of Google My Business at the end of 2014.
How will this affect local business owners and their presence on Google?
Not many things in life are certain, but change is one of them. Google, being no stranger to change, recently announced updates to the way it’s directions heatmap works for Google My Business pages. Now, orthodontic practices and other businesses can take a deeper look into where users are coming from when looking up directions to their locations.
While the directions heatmap has been around since 2014, these new changes provide practice owners with better knowledge of their prospective patients than ever before. Using the geographical insights from the directions heatmap, orthodontists and dentists can adjust their local SEO and marketing strategies to target patients more efficiently.
Digital marketing is nothing without strategy. A well-thought-out strategy can make all the difference in producing desired results. Whether you’re a dentist or orthodontist, we’ve compiled six strategies you can start now to help promote your practice.
Add a Blog to your Website
Blogs don’t get as much credit as they should. Not only can providing useful content in written form be a great resource for patients, but it can also increase traffic to your website and boost your SEO.
According to a survey conducted by Dimensional Research, a whopping 90 percent of respondents who recalled reading online reviews said that positive reviews made an impact on their buying decision. Also, roughly 86% of respondents said that buying decisions were influenced by negative online reviews.
There is no hiding from it anymore: online reviews can make or break your business. So what is a business owner to do? Be proactive.
Why do we put airbags in cars? Well, sometimes people have accidents. What’s the point of a fire drill? To be prepared for a fire, of course.
Taking preemptive measures against unexpected danger is not a new concept. So why not apply that same school of thought to the online reputation of your business? Being proactive about online reviews is your only defense against the dreaded bad review.
How can you prevent a dissatisfied patient from harming your practice?
It’s true that email has existed longer than the internet, but did you know that it’s still a great tool for marketing? With the recent boom of social media platforms and innovative apps, it has become difficult for dentists and orthodontists to find effective marketing strategies. While many people forget the power of email, adding strategy to your messages could be one of the best marketing plans for your practice.
Almost everyone has an email account…
Studies have shown that over 90% of adults and 75% of teens in the United States have at least one email account and check it often. Mobile devices make it easier than ever to stay connected by carrying messages with you. With that said, if your orthodontic practice sends an email with useful information, patients will get the notification and open it.
How does this relate to your practice? It’s more simple than you think. Using your patient email list, you can send content that is both engaging and educational – two things most valued by patients undergoing dental or orthodontic treatment. As a result, you will strengthen your relationships and receive more patient referrals.
Microsoft is phasing out Internet Explorer, and here’s why you should, too: the classic web browser is no longer receiving security updates or bug fixes.
What does this mean? Older versions of Internet Explorer (IE) have outdated software and potentially extreme security risks! When hackers and online criminals hunt for targets, they often seek to exploit areas with reduced or altogether nonexistent security measures (like a predatory animal hunting the slowest or weakest member of a herd).
A computer that is connected to the Internet through an outdated version of IE makes a prime target for cybercriminals. Why expose yourself and your data when there are more secure options?
In recent months, Instagram Stories have become more popular than ever. So much so that studies have shown that people use it more than Snapchat. This makes it one of the easiest tools for orthodontic and dental practices to engage with followers and obtain new patients.
As a dentist or orthodontist, we understand that you may not see how Instagram can benefit your business. If you’re new to Instagram or have not used the stories feature for your practice, here are three ways they can be used to connect with patients.
Do you have big news you’d like to share with your patients? Let them know something is coming up by recording teasers. This can be as simple as recording yourself or a staff member saying, “Hey guys, we’re going to release some very special news tomorrow.” Followers of your profile will wonder what the news is and tune in for the next story.
Shortly after the new year, CEO Mark Zuckerberg, declared his new year’s resolution to “fix” Facebook. The motivation for this announcement stemmed from a couple places, including Russian involvement in abusing the social platform for the 2016 US presidential election. A recent study also revealed that passive consumption of content from sites like Facebook had a negative effect on the user’s mood.
To combat this, Zuckerberg decided to change the narrative by updating Facebook’s algorithm. In the near future, you will begin to see more posts from people you know rather than brands and businesses marketing to you. Posts from your friends that have lots of engagement will now be moved toward the top of your news feed while public content will be reduced.
In the days before the internet became an open source for information, finding things like other businesses and useful information was hard to come by. Fast forward to 2018, now everything is accessible in a few clicks. With information being given out so easily, many business owners face the challenge of being noticed among their competition.
Create with a Goal
Blog content creation sounds simple in theory but, in fact, it’s a skill that takes time to master. When creating content for your practice specializing in dental or orthodontic care, consider the following:
In response to the rapid growth of mobile search, Google is adding a key component to their search algorithms: mobile-first indexing. Given the fact that the majority of local searches are now conducted by smartphone users, it only makes sense for Google to adjust its ranking algorithms accordingly.
The writing has been on the wall for a few years that mobile phones were taking over local search. Around May 2015, it was announced that more than half of all Google searches were performed on mobile devices. By August 2016, that number approached sixty percent. As we head into 2018, mobile search is showing no signs of slowing down. It’s Mobilegeddon!
What is Mobile-First Indexing?
The name is fairly straight-forward! Instead of crawling and ranking a website based on its full-screen, desktop/laptop appearance, Google will now make its primary evaluation of a site based on how it appears and performs on a mobile device.