Are you ramping up your Internet SEO orthodontic marketing strategies like newspapers across the country?
I found an interesting post today by Beth Lawton of the Newspapers Association of America on Newspapers businesses across the country ramping up their online video operations, purchasing equipment, training reporters, heavily promoting the results, and ultimately drawing new visitors and advertisers to the newspaper’s Web site.
More and more consumers are no longer using traditional news media like newspapers, TV and radio to keep up with national and local news, sports, and events. It is much easier to go online when you have a free minute or two to quickly catch up on the the latest headlines than it is to find time to sit down and read a newspaper… and lets face it… why spend the money on newspaper subscriptions when you can find it online for free. Thus the dilemma facing the news media industry. The Internet has seriously affecting their bottom line now for some time. Consumer subscription rates are down and advertisers are spending more and more advertising dollars on the Internet than ever before.
Baby boomers like myself and older Gen X consumers who are accustomed to reading printed newspapers and magazines, will always prefer those quiet personal moments sitting and reading the newspaper, whether it be early in the morning with a cup of coffee or in the evening after a busy day. But even I find myself quickly scanning the Internet everyday to keep up to date on what is happening around me in the world. Going online is easier and I find it more and more difficult to find the time to keep up with the news any other way.
Younger consumers, without hesitation, immediately head for the Internet to update themselves and prefer the quickest and most engaging format available to take in information… which is video. Video news clips are an entertaining and easily absorbed condensed version of what we need to know on the subject. Since You Tube is the number one source for video on the Internet, whether the news media likes it or not, it is the place to go. So…If you can’t lick em… join em.
How does all my enlightened rhetoric pertain to orthodontic marketing of your practice?
Whether you are a newspaper conglomerate or a small business owner, leading edge marketing methods now available today on the Internet engage consumers while branding your business. The sort and long of it… video marketing on You Tube can help build your practice. This post by Beth Lawton brings to light many of the benefits and pitfalls of marketing on You Tube. Although an orthodontic practice is not interested in attracting advertising revenue, branding your practice and driving new patients to your website is applicable. The cautions and advice listed at the end of the post are good advice also.
Take the time to read this article and then ramp yourself up! Go out an buy yourself a mini DV tape video camera if you don’t have one and start playing with it. I recommend the Canon VIXIA HV30 MiniDV High Definition Camcorder with 10x Optical Image Stabilized Zoom with microphone, USB, or Firewire capability, which is a must for quality video. You can purchase one now for around S599.00 on Amazon. It used to be around $1,000. This camera records in both standard and HD formats which many video cameras don’t do.
Adding video to your orthodontic marketing strategies is not difficult… it all depends on how quickly you and your team can adapt to new ideas and venture outside your comfort zone to market your business in a digital world.
You never know… it could be fun!
Leave a comment below and let me know what you think…