How to: Use QR Codes

[fullwidth backgroundcolor=”no” backgroundimage=”” backgroundrepeat=”no-repeat” backgroundposition=”left top” backgroundattachment=”scroll” bordersize=”0px” bordercolor=”” borderstyle=”” paddingtop=”0px” paddingbottom=”0px” paddingleft=”0px” paddingright=”0px” menu_anchor=”” class=”” id=””][three_fifth last=”no” class=”” id=””][fusion_text]A QR Code (it stands for “Quick Response”) is a mobile phone readable bar code. Your site includes four custom QR codes to be used for customized marketing programs.  Listed below are the names of each QR code and examples of what they can be used for when designing a program.

Printing Your QR Codes

THE JPEG FILES ARE FOR PREVIEW PURPOSES ONLY. Always send your printer the .EPS files for accurate printed materials and premium products. We recommend you ask for a sample preview of your printed artwork and test the QR code on a smartphone prior to approval of the design on any printed medium. Orthopreneur cannot be responsible for any printed materials that do not work correctly on a smartphone due to alteration of the file by your printer.

Please note: Some logos are too large to use in QR code designs.[/fusion_text][/three_fifth][two_fifth last=”yes” class=”” id=””][youtube id=”RuXgskPvXuw” width=”400″ height=”225″ autoplay=”no” api_params=”” class=””][/two_fifth][/fullwidth][fullwidth backgroundcolor=”no” backgroundimage=”” backgroundrepeat=”no-repeat” backgroundposition=”left top” backgroundattachment=”scroll” bordersize=”0px” bordercolor=”” borderstyle=”” paddingtop=”0px” paddingbottom=”0px” paddingleft=”0px” paddingright=”0px” menu_anchor=”” class=”” id=””][title size=”1″ content_align=”left” style_type=”single” sep_color=”” class=”” id=””]Description and Marketing Suggestions[/title][content_boxes layout=”icon-with-title” columns=”1″ class=”” id=””][content_box title=”Option 1″ icon=”” backgroundcolor=”” iconcolor=”” circlecolor=”” circlebordercolor=”” iconflip=”” iconrotate=”” iconspin=”no” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″] QR CODE EXAMPLEDirects visitors to the Home page of your site. This is the most commonly used QR code and often found on business cards, printed brochures or any printed marketing medium.

Listed as: Practice Name[/content_box][content_box title=”Option 2″ icon=”” backgroundcolor=”” iconcolor=”” circlecolor=”” circlebordercolor=”” iconflip=”” iconrotate=”” iconspin=”no” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″] QR Code ExampleEditable Marketing Promotion: Directs visitors to customizable promo page setup on the backend of the site. It can be used to feature a personalized video marketing message on a business card or brochure, complimentary exam with free x-ray, a community event on a printed flyer, short term marketing promotion, long term promotion on a banner sponsoring local sports teams, billboards, etc. You have the ability to easily edit the marketing promotion on the page at any time without having to reprint the QR code on expensive marketing mediums.

Listed as: PracticeName_Promo[/content_box][content_box title=”Option 3″ icon=”” backgroundcolor=”” iconcolor=”” circlecolor=”” circlebordercolor=”” iconflip=”” iconrotate=”” iconspin=”no” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″] QR code exampleSecond page Editable Marketing Promotion – Same as above: Additional page that directs visitors to a blank QR page that can be customized however you like. For kids, you can setup a raffle or something of interest to them. They are not interested in visiting your site. This QR code can be places on premium items such as water bottles, backpacks, coffee mugs, or any printed giveaways. When adding to a T-Shirt, four colors can be expensive. Let us know if you need the QR code in Black and white. We have found if you printer adjusts the color themselves, you may have problems. ALWAYS Test a T-Shirt before approval of batch printing.

Listed as: PracticeName_QR[/content_box][content_box title=”Option 4″ icon=”” backgroundcolor=”” iconcolor=”” circlecolor=”” circlebordercolor=”” iconflip=”” iconrotate=”” iconspin=”no” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″] QR code exampleAlso directs to the front page of the website: If you look at the JPEG preview you will see this QR code has no logo in the center. This QR code can be used on business cards and marketing materials that require you to drastically reduce size of code. Review the two QR code options in a small format to determine which one will look best on a business card.

Listed as: PracticeName_Simple[/content_box][/content_boxes][/fullwidth][fullwidth backgroundcolor=”no” backgroundimage=”” backgroundrepeat=”no-repeat” backgroundposition=”left top” backgroundattachment=”scroll” bordersize=”0px” bordercolor=”” borderstyle=”” paddingtop=”0px” paddingbottom=”0px” paddingleft=”0px” paddingright=”0px” menu_anchor=”” class=”” id=””][title size=”1″ content_align=”left” style_type=”single” sep_color=”” class=”” id=””]FAQ[/title][fusion_text]

How does the cell phone read the code?

The cell phone needs a QR code reader. It’s easy and very quick with an iPhone or Android phone to find and install the reader.

Will your patients use them?

More and more people use them.Those that do will certainly appreciate your tech knowledge, and those that don’t will certainly be inquisitive, which may open the door for conversation and a potential patient. Those that do use QR codes will definitely have a high tech know-how and may be more receptive to your online presence Facebook, Twitter, YouTube etc.

Custom QR Code?

Interested in custom QR code, ask us to see how we can help![/fusion_text][/fullwidth]