With 72% of consumers claiming they trust online reviews as much as personal recommendations, the quality of your online reputation can mean the difference between a thriving practice and failing practice.
Orthodontic Reputation Marketing is one of the most important online marketing tools for orthodontic practices today. Every orthodontist knows the value of a referral. Customer satisfaction has always been one of the best marketing tools a doctor can employ to acquire new patients.
In the modern marketplace, however, customer satisfaction has a greater impact than ever before. In today’s socially connected world, Orthodontic Reputation Marketing is an essential part of any orthodontic marketing plan.
Why You Need to be Mindful of Your Online Reputation
Your reputation is assessed online in real-time by consumers leaving reviews and citing experiences on social media sites and online directories. Reputation Marketing empowers you with the tools and influence to make sure your business is well-represented online.
Of course, Orthodontic Reputation Marketing is not only about acquiring new patients from online reviews. Orthodontic Reputation Marketing can also have a tremendous impact on your website ranking and search engine status.
Search engines like Google now recognize the power and significance of online reviews and use them as indicators to evaluate where your business should come up in the search results. Low reviews or no reviews tell Google that you are not the best in your field and that your orthodontic practice should be lower on their list of relevance.
This works both ways, sometimes giving higher search engine ranking to orthodontic practices with positive reviews. Yes, that is right: a robust online reputation with positive feedback and interaction is a positive ranking signal! Orthodontic Reputation Marketing has the potential to set you apart from your competitors and help you dominate your marketplace.
Be Proactive with Your Reputation Management
Don’t wait for a negative review to surface before you take action! You are responsible for your online reputation, so put in the effort to build up a cushion of positive feedback. You don’t want to be left scrambling when your first review on Yelp or Google turns out to be a negative one.
At Orthopreneur™ Internet Marketing Solutions we work with our orthodontic clients to establish a customized Orthodontic Reputation Marketing strategy for their practice. Combining the fields of reputation management and online branding, we can help you acquire positive reviews, manage negative reviews, and market your brand across the web so both potential clients and search engines recognize that you are the best orthodontist in your area.
Dedicated to providing our clients with the most successful reputation marketing results, we work with only one orthodontic practice in a geographic area so that you receive our full attention and we don’t end up competing against ourselves. Click here to learn more about our Exclusive Services.
Contact us today for a complimentary consultation and see how we can make your orthodontic practice more profitable with Reputation Marketing.