Facebook Update – Where did all your Fans Go?

It looks like Facebook has once again made a change to its format.  This happens every few months, but this time it may affect your fan page!  I just received this  email from my “Facebook Guru” Jeremy Mustard who does a great job setting up small businesses with a professional business Facebook welcome page along with training for staff how to use Facebook correctly as a social networking tool.  

In case you haven’t noticed, Facebook has decided that “fans” are no longer called fans.  Personal profiles now have the ability to “like” a page instead of become a fan of a page. With that, it appears as though Facebook hopes to be able to integrate with company websites (ie. yelp, pandora,) using your preferences and personal information to create a more personalized way of surfing the web.  While there are only a few sites that do this now (only a few days since the chagne,) this may be something smaller businesses and practices can use to their advantage in the future. 

This affects you now, in that, your fans are no longer fans, but instead “people who like your page.”  It also appears as though all ability to tag pictures, videos and notes is now gone.  There are, however, a few ways around this which need to be researched. Tagging promotes you to all of your “pwly’s” friends.  It shows them the picture, note or video that you posted on their news feed.

This is probably only the tip of the iceberg in the changes that have been made or will be made soon.  As I learn more about the changes, I will let you know what I find out.

Let me know how facebook is working for you as a marketing tool and anything you would like to share with others.  Leave a comment belows.

FYI – Stop by my Booth #317 at the AAO in Washington.  Look for the “Yellow Umbrella”  Would love to meet you and discuss your Internet marketing strategies…

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