Bill Gates Hits It Right On With Today’s Generations…

Bill_Gates_web.jpgBoth my brothers are school teachers, one retired and one still going strong with over 25 years of experience .  But one thing they both have in common is their frustration with the attitudes and entitlement issues of today’s generations.  This includes both parents and students. It is difficult for teachers to educate students when they are constantly confronted with skeptical parental support and the entitlement attitude of Gen Y and Global Tweens can be very trying, to say the least. 

When we get together, this is often the topic of conversation.  I have a 25 year old myself who has a warped sense of entitlement when it comes to life and I only have myself to blame…

Over the years, the attitudes have only gotten worse, not better. My brother Kevin in Phoenix, who is still teaching, emailed me this a few days ago.  I thought it thought provoking and inspiring at the same time.  How do you market to generations with this attitude of entitlement and skepticism?….  Read below and form your own opinion.
 
 
 This should be posted in all schools and work places    
   

…Love him or hate him, he sure hits the nail on the head with this! Bill Gates recently gave a speech at a High School about 11 things they did not and will not learn in school. He talks about how feel-good, politically correct teachings created a generation of kids with no concept of reality and how this concept set them up for failure in the real world.  
  
 Rule 1: Life is not fair – get used to it!

 Rule 2 : The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.

 Rule 3 : You will NOT make $60,000 a year right out of high school. You won’t be a vice-president with a car phone until you earn both.

 Rule 4 : If you think your teacher is tough, wait till you get a boss.

 Rule 5 : Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity.

 Rule 6: If you mess up, it’s not your parents’ fault, so don’t whine about your mistakes, learn from them.

 Rule 7: Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent’s generation, try delousing the closet in your own room.

 Rule 8: Your school may have done away with winners and losers, but life HAS NOT. In some schools, they have abolished failing grades and they’ll give you as MANY TIMES as you want to get the right answer. This doesn’t bear the slightest resemblance to ANYTHING in real life.

 Rule 9: Life is not divided into semesters. You don’t get summers off and very few employers are interested in helping you FIND YOURSELF. Do that on your own time.

 Rule 10: Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs.

 Rule 11: Be nice to nerds. Chances are you’ll end up working for one.
 
 If you agree, pass it on.
 If you can read this – Thank a teacher! 

Knowing who you are targeting when offering professional services is key to a successful marketing campaign.  Today’s Global Tweens follow their own perceived map of reality.  Most, not all, are only concerned with themselves and their limited sphere of existence.  Are you ready to meet the challenges of this technologically advanced and brand conscious generation? A generation who has enormous influence over the buying decisions of their parents and who are very discriminating when it comes to their personal needs…   It’s all about them…not you!  Those years are gone… 

Food for thought..