Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
You may not have noticed, but YouTube will be changing their channel layout (again). All YouTube accounts will be automatically upgraded to the new YouTube layout on Wednesday, June 5th. YouTube has dubbed this new layout the “YouTube One Channel” design. If you haven’t already, you can manually upgrade your Facebook channel before June 5th. Read More
If you have been paying attention to Google Places area for the last few weeks, you noticed Google has shut down the reviews area and is updating Google Places again. This is not at all unusual since Google is continually updating Google Places’ back end. This a monumental task and takes time and it seems like it never Read More
I find most professionals and their staff do not have a good understanding of how SEO (search engine optimization) and Internet marketing works and integrates correctly to achieve optimum exposure of your Internet marketing programs on local search. There are five pieces to the Internet marketing puzzle. Find out what they are how they will Read More
QR Codes – Scanning the Globe With roughly one third of American cell phone users now toting smartphones in their palms, pockets, and purses, your marketing content is accessible to them everywhere they go, any time of day. It seems like an advantage worth exploiting, but how? How can your message make it through all Read More
Happy Holidays to Everyone!! A friend email me this video over the holidays. How our world has changed in such a short period of time over the past few years. This video is a testament to our changing digital world. It seems so impersonal, but in reality, very accurate for many, especially the under 30 crowd. Can’t imagine where we will Read More
When creating exposure online with an Internet orthodontic marketing program – online advertising was used as a measure of click through rate (CTR). But over the past several years, we’ve learned while clicks can be measured, they do not necessarily matter, like they used to. Comscore.com, an industry leader in tracking online information, offers a great blog post on Read More
Facebook underwent a profile facelift and so should your Internet Orthodntic Marketing program to attract new patients effectively to build your business.The new look was announced on 60 minutes last night. It was a very interesting segment to say the least. If you didn’t see it, here is a good blog post recapping what is changing Read More
One day sales reached 1 BILLION on Black Friday. Online shopping was predicted to ease the mayhem of shopping on Black Friday. But One Billion is Sales!! I know I spent a fortune on QVC. There is no doubt where consumers are going to research and buy products and services… the Internet. Even though your Internet orthodontic marketing Read More
One of the most frequently asked orthodontic marketing questions I am asked today by clients is “What is my opinion of yellow page advertising?” To be direct… I am not a fan. I was never a fan with printed yellow pages and still feel the same about online marketing with Yellow Pages. It doesn’t make Read More
Do you use a laptop to access your orthodontic marketing social media accounts? Have you heard about the “Firesheep” hack? Even though I have protected wireless in my office and at home, when traveling in hotels, airports, and coffee shops, laptops are not protected as well as they should be. Quick Solution to the Problem Read More
The latest Google Maps update on October 15th has changed the Internet orthodontic marketing playing field again. It is critical every practice understands the importance of patient reviews and how it affects your orthodontic marketing efforts on the Internet. Negative reviews are the silent killer of any business. If new patients researching online find less than desirable comments Read More
A new study from the digital measurement firm Visible Measures indicates online video watchers have short attention spans, with as many as 19.4 percent clicking away from videos within the first 10 seconds of their running time. This includes orthodontic marketing on the Internet. As the New York Times notes, the number of consumers who stop Read More
Last week I received an email from my brother with a link to click on a video of a dancing dog. I have to admit – it was a pretty amazing performance and totally made my day. Monday night I turned on Letterman and noted his guests were Bill Clinton and…the Dancing Merengue Dog, from Read More
Download Your Internet Orthodontic Marketing Guide to Social Networking With 41 percent of American adults using Facebook* and many more teens utilizing Facebook and other online social networking sites, many orthodontic practices have become active in social networking and others are considering doing so. The FREE, online AAO guide, Making Social Media Work for You, Read More
I ran across this online press release and wanted to share this great example of external orthodontic marketing idea for an orthodontic practice, or any local business for that matter. Years ago this would have been considered crass and unprofessional… But in today’s society where traditional marketing is all but ignored by most consumers who don’t Read More
Dr. Joe Pearson of Pearson Orthodontics in Phoenix AZ, an exclusive Orthopreneur Web 2.0 client, and his team worked together to promote one of the most integrated Internet Orthodontic Marketing Campaigns I have worked with to date. Not only did the orthodontic marketing promotion contain all the ingredients of a successful internal marketing program for orthodontic patients and external marketing Read More
A major change was recently announced by Google in their SEO (search engine optimization) mathematical algorithm which is used to determine page ranking of your website. Staying on top of the latest updates is critical to your Internet marketing success, especially if your site has not been updated in the past few years. Here is the link Read More
In orthodontic marketing, more and more professionals are looking for new ways to build their practice and slowly but surely they are looking for answers on how to market correctly on the Internet. Blogging is a powerful marketing tool to attract new patients. Find out what two experts say about blogging on the Internet.
While many of us equate the popularity of our video orthodontic marketing tactics with views and click through rates, let’s take a moment to consider other advantages which might be considered to have value when promoting your practice with video. Sure… tracking new patient referrals off the Internet and conversion rates are valuable, but what else is there? Read More…
Watch this orthodontic marketing video on how to test your website for ranking on Google Maps.
In my opinion, Google Local Business center is one of the most powerful free marketing tools on the Internet for local businesses, if your Internet marketing program is structured correctly. Now is the time to find out how your website is testing on Google Maps. If you don’t have a website, your are invisible in the eyes of the majority of consumers today. Over 70% of today’s consumers go to the Internet first to check out possibilities before purchasing products and services.