It's OK to say no to some new orthodontic marketing tactics
As someone who enjoys reading and writing, I don’t always identify with this “quick fix” mindset so common to the online audience. But as an online marketer, I’ve seen the effectiveness of concise communications, especially with Web 2.0 Internet marketing. Search engine results (SEO), Blogging, Video, Press Releases, article writing with “Read more” links–all of these things are important to the online experience and they all share the same common element; relaying information that users can either ignore, or choose to explore further.
Today’s audience has grown accustomed to a world in which everything is faster, smaller, and to-the-point. What used to be a giant stack of CD cases is now contained in an iPod that fits in your pocket. A phone call to see how a friend is doing has become a 5-second check of their status on social media sites like Facebook. Kentucky Fried Chicken has become KFC, because who has time for 6 syllables when 3 will do just fine?
Don't Worry – Orthodontic and Dental Marketing Is Alive And Well Today If Done Correctly…
I did a little research about the Great Depression… And of course, there's lots of bad news and scary parallels with what's going on today…
*** BUT HERE'S THE GOOD NEWS ***
Head In the Sand With Video Marketing?
Internet Orthodontic Marketing Do or Die…
I know this subject is scary and most of you are paralyzed into inaction when it comes to either thinking about or actually producing video as part of your Internet orthodontic marketing program. If you don't bring your head out of the sand NOW, you are missing out on a huge opportunity which will impact the bottom line production of your practice and its future in years to come.
Can you afford to turn away new orthodontic patients in today's economy?
Using correct HTML keyword code in your orthodontic marketing website is key to driving prospective new patients to your website on Google, the only search engine that matters.
Keywords relate to the words and phrases patients type into the search engines to find you. No matter how great your website… if new patients can't find you on Page One of Google and Google Maps in your surrounding demographic…its worthless. It's like having a Porsche with a Yugo engine… Your website won't even be in contention for page one positioning on the search engines unless SEO measures are implemented to increase your website visibility.
Put all your ducks in a row to ensure your future…
An excellent orthodontic marketing and business article is available on OrthodonticProductsOnline.com. For those of you who are not reading this publication on a regular basis, you should be. I have been reading it for years and always found it to be a wealth of information. The publication is FREE… all you have to due is sign up. They will mail a copy to the office and/or you can access the articles and archives online.
