I ran across this online press release and wanted to share this great example of external orthodontic marketing idea for an orthodontic practice, or any local business for that matter. Years ago this would have been considered crass and unprofessional… But in today's society where traditional marketing is all but ignored by most consumers who don't pay attention to newspapers, TV, radio, and mail marketing, the promotion is brilliant.
http://www.eastvalleytribune.com/local/article_3b344f2a-a65d-11df-b7a9-001cc4c03286.html
Dr Joe Pearson of Pearson Orthodontics in Phoenix AZ, an exclusive Orthopreneur Web 2.0 client, and his team worked together to promote one of the most integrated Internet Orthodontic Marketing Campaigns I have worked with to date.
Not only did the orthodontic marketing promotion contain all the ingredients of a successful internal marketing program for orthodontic patients and external marketing program in the local community, it was then promoted exponentially under the umbrella of the Internet to increase exposure and page ranking for their orthodontic website and blog in Phoenix, Ahwatukee and surrounding areas.
A major change was recently announced by Google in their SEO (search engine optimization) mathematical algorithm which is used to determine page ranking of your website. Staying on top of the latest updates is critical to your Internet marketing success, especially if your site has not been updated in the past few years. Here is the link to the Google announcement announced on their Blog.
It looks like Facebook has once again made a change to its format. This happens every few months, but this time it may affect your fan page! I just received this email from my "Facebook Guru" Jeremy Mustard who does a great job setting up small businesses with a professional business Facebook welcome page along with training for staff how to use Facebook correctly as a social networking tool.