The latest Google Maps update on October 15th has changed the Internet orthodontic marketing playing field again.
It is critical every practice understands the importance of patient reviews and how it affects your orthodontic marketing efforts on the Internet. Negative reviews are the silent killer of any business. If new patients researching online find less than desirable comments about you, your staff, and your orthodontic treatment and services, it could cost you your reputation and bottom line…. decrease new patient referrals, production, and impact your livelihood.
You have ten second to engage visitors!
A new study from the digital measurement firm Visible Measures indicates online video watchers have short attention spans, with as many as 19.4 percent clicking away from videos within the first 10 seconds of their running time. This includes orthodontic marketing on the Internet.
As the New York Times notes, the number of consumers who stop watching videos in the first 10 seconds is disproportionately high in comparison to the overall abandonment rate. After a full minute, 44.1 percent of Internet users will have closed the video they are viewing.
Download Your Internet Orthodontic Marketing Guide to Social Networking
With 41 percent of American adults using Facebook* and many more teens utilizing Facebook and other online social networking sites, many orthodontic practices have become active in social networking and others are considering doing so. The FREE, online AAO guide, Making Social Media Work for You, can help you effectively engage with patients, parents and prospective patients.