I spend much of my time these days coaching orthodontic practices on how to write a SEO blog post so it gets noticed on the search engines by readers?
To start, the first thing to consider when you are writing a blog post is how you are going to please both the search engine spiders as well as your human visitors. It isn’t all about SEO and keywords no matter what you may have heard or read. Google for example is much more interested in you making your articles readable and interesting. Your click through rate (CTR) is one of the criteria it looks at. If readers are immediately clicking out of your blog or don’t return because the content is considered boring or unreadable, it will hurt your ranking. Your goal is to create fun and interesting blog posts to please both the search engines and readers.
Many philosophers, current gurus, writers and poets always preach we should live in the present. If we make the most of each day, our future will be created in kind. My favorite quote is by Thoreau…
“You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island opportunities and look toward another land. There is no other land, there is no other life but this.”
More on The Future is Now Present in Both Orthodontic Marketing and Music
I just read and interesting article in the OrthoTribune Newsletter - "Invisalign innovation: improved clinical results for a broader range of patients" that I would like to share with everyone.
This fall, Align introduced new features in all Invisalign products. New aligner features, along with improvements in Invisalign software and clinical protocols, are designed to overcome barriers to treatment. The new features are addressing both clinical issues that general dentists have traditionally perceived as challenging in Invisalign treatment, such as extrusions, rotations and certain types of root movements.
