Facebook underwent a profile facelift and so should your Internet Orthodntic Marketing program to attract new patients effectively to build your business.The new look was announced on 60 minutes last night. It was a very interesting segment to say the least. If you didn't see it, here is a good blog post recapping what is changing in the new profile along with comments and concerns about how Facebook is taking over our lives. For the official version, here is the associated press announcement.
One day sales reaches 1 BILLION on Black Friday. Online shopping was predicted to ease the mayhem of shopping on Black Friday. But One Billion is Sales!! I know I spent a fortune on QVC. There is not doubt where consumers are going to research and buy products and services… the Internet.
Even though your Internet orthodontic marketing program doesn's sell products online, consumers looking for orthodontic treatment providers and information to make intellegent decisions is HUGE! See statistics from ComScore about the first day that Internet sales exceeded one BILLION.
One of the most frequently asked orthodontic marketing questions I am asked today by clients is "What is my opinion of yellow page advertising?"
To be direct… I am not a fan. I was never a fan with printed yellow pages and still feel the same about online marketing with Yellow Pages. It doesn't make sense to me when you consider consumer search habits.
Do you use a laptop to access your orthodontic marketing social media accounts?
Have you heard about the "Firesheep" hack?
Even though I have protected wireless in my office and at home, when traveling in hotels, airports, and coffee shops, laptops are not protected as well as they should be.
Read here about what the author of the hack has to say about it and why it was created.