Jump Start Your Orthodontic Marketing Program on the Internet with Video
Online video viewership set a new record December 2008 with a 13% increase over the previous month according to a report released from the comScore.com Video Metrix Service. For the first time, more than 14.3 Billion videos were watched in December by US Internet users. As you might expect, Google Sites (which includes YouTube) led the growth charge, accounting for 49% of the incremental gain in overall videos viewed versus the previous month. In December, almost 100 million viewers watched almost 6 billion videos on YouTube alone. In January, YouTube reached its first month of more than 100 million viewers. The first time ever!
I read a great post this morning while getting ready for the AAO in Boston. This entire week has been on fast forward trying to get everything done. One of my biggest challenges is multi-tasking. When there is limited time in a busy day and so much to do, I often flit from one task to the next without completing anything in a timely manner. The last thing I should be doing is writing a blog post right now… but I was distracted reading the post and thought I would share.
Good SEO Keyword Content Will Increase Your Orthodontic Marketing Efforts On Google
The goal of any professional website, whether it be dental, orthodontic, medical or any small business, is to direct prospective new patients to pick up the phone or email your office for a new patient exam. Your website is a marketing sales tool first… and information site second. Your content must engage the viewer, direct them to look further into your site, and create an emotional response so they make the contact. Once they have started treatment, your site is used to provide content rich information to promote and exceed patient and parent expectations of the overall treatment experience. Ex: 24/7 access to patient information, appointment confirmation, e-newsletters etc.
Are you ramping up your Internet SEO orthodontic marketing strategies like newspapers across the country?
I found an interesting post today by Beth Lawton of the Newspapers Association of America on Newspapers businesses across the country ramping up their online video operations, purchasing equipment, training reporters, heavily promoting the results, and ultimately drawing new visitors and advertisers to the newspaper's Web site.