Reviews

Poor Reviews the Silent Killer in Orthodontic Marketing

The latest Google Maps update on October 15th has changed the Internet orthodontic marketing playing field again.

It is critical every practice understands the importance of patient reviews and how it affects your orthodontic marketing efforts on the Internet.  Negative reviews are the silent killer of any business.  If new patients researching online find less than desirable comments about you, your staff,  and your orthodontic treatment and services, it could cost you your reputation and bottom line…. decrease new patient referrals, production, and impact your livelihood.

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

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Orthodontic Marketing Aficionados and Wanna Be … Finally… a Flip camera I will recommended for easy web video creation.

You are always asking me what video camera to buy for your practice.  One of my video marketing coaches Mike Koenig tested and is now recommending a new Flip video camera on YouTube. Mike is considered the #1 Video Camera Guru when it comes to Internet marketing video. This camera is a must have video camera for your practice.   It is:

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Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

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The Braces Cookbook 2When adding a new orthodontic marketing tactic to your current orthodontic marketing mix… you can't fail with an award winning cookbook branded with your practice name.

The Braces Cookbook 2: Comfort Food with a Gourmet Touch, by Pamela Waterman and Amee Hoge, has been honored with a Next Generation Indie Books Finalist Award for 2009. Targeted to adults in braces, the book is a follow-on to the award-winning volume The Braces Cookbook: Recipes You (and Your Orthodontist) Will Love; both offer tender recipes and tips for a deliciously positive approach to life with braces. Read the press release.

I have a copy of this cookbook and love it!  It is professionally illustrated and a great addition to any kitchen.  Much better presentation than orthodontic cookbooks of the past.  You don't have to be an adult orthodontic patient in treatment to appreciate this gift.  It would be appreciated as a gift for moms also.  For orders of 25 or more, you can request gold stickers with your practice name and address.  It's the gift that keeps you in their minds every time a patient or mom uses the cookbook and sees your name. 

Pam Waterman is scheduled as one of my guests on the Orthodontic Training Center's Internet Marketing Cafe program.  She will offer tips on how you can use this cookbook to promote your practice.  Have you joined the OrthodonticTraining Center yet? If not, go check it out.  Discover what's going on in orthodontics today from those in the know.  Where else can you access great information, without travel… for a minimal monthly fee?
Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

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Presenting Financial InformationFor those that haven't seen seen the announcement, Acceptx Financial Solutions, Inc. sent out a press release yesterday announcing its partnership with Industry financial expert Paul Zuelke, of Zuelke & Associates to automate Zuelke’s proven technique of assessing patient financing risk.  The web-based online service will be called the Zuelke Automated Credit Coach (ZACC) and is expected to be available soon.

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

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