Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
As 2020 draws to a close, let’s take a look at how the events of the past year impacted consumer behavior at the local level. The great folks over at Bright Local were kind enough to share some insights with the world. Orthopreneur Internet Marketing has combed through the data, and we’re excited to share Read More
In late March, Google temporarily blocked new reviews from appearing on most local business listings. Now, in early May, Google is slowly releasing local business reviews that were submitted in the last six weeks. As the COVID-19 shutdowns begin to taper off, other Google My Business features are gradually becoming available as well. The reviews Read More
These are trying times for business owners around the world. Many local businesses are being forced to close (hopefully, only for a short time) or quickly adapt to the economic impact of COVID-19. Orthopreneur is committed to helping the orthodontic and dental communities weather the storm, and keeping you in the loop with updates that Read More
In late May 2018, many business owners noticed a peculiar (and unsettling) phenomenon: their review total plummeted, with some businesses losing dozens of reviews seemingly overnight. What happened? The most likely explanation for the disappearance of so many reviews is that Google eliminated any and all anonymous reviews. These are the reviews that were published Read More
According to a survey conducted by Dimensional Research, a whopping 90 percent of respondents who recalled reading online reviews said that positive reviews made an impact on their buying decision. Also, roughly 86% of respondents said that buying decisions were influenced by negative online reviews. There is no hiding from it anymore: online reviews can make or Read More
You don’t need us to tell you that online reviews are important. As a business owner in 2017, online reviews can make or break you. But let’s take a look at some numbers from a recent study by BrightLocal — a leading provider of SEO tools and tracking software — and explore how you can Read More
Something that is sure to ruin any business owner’s day: a negative Yelp review. Despite your best efforts, despite your best intentions, someone was compelled to badmouth your business on Yelp. Maybe the information in the review is fabricated or embellished. Perhaps the name of the reviewer is not even in your customer database. Or Read More
A fundamental shift has taken place on Google: the Local/Maps sector is no longer connected to the social network Google+. This means that Google+ Local pages are going to lose a lot of the attributes that made them “Local” in the first place. According to Google: The following features are no longer supported for Local Read More
We thought you might be interested to know the top review sites that Google pulls from for its search results. Aside from Google’s own reviews, and not counting Yelp (Google stopped showing Yelp review snippets in their search results), the most review citations for the dental profession come from Demandforce. We pulled this information from Read More
As of mid-April 2014, it is impossible to leave a Google review using any tablet or smartphone, regardless of the brand of the device. Back in 2012, the “Write a review” button disappeared from iPads and iPhones. We chalked this up to the ongoing spat between Apple and Google. As a workaround, we advised clients Read More
Well, that was quick. Less than two years after Google purchased popular restaurant review service Zagat’s to flesh out its local business reviews, Google is reverting back to the way things were. The five gold stars are back, already appearing on Google+ Local pages and Google+ Business pages. What does this change for an orthodontic Read More
Just like Joni Mitchell said, They paved paradise, and put up a parking lot. The “A” position on Google Maps is a thing of the past for many local searches. That prime real estate on local search that everyone sought after, a.k.a. The Seven-Pack is about to be bulldozed. With The Local Listings Carousel, Google Read More
Let’s keep it fast and simple. Read the following “quick-hitters” and hopefully we will have you saying, “Ah, I see” or “I didn’t know that!” Here are ten things — not a Top 10 — just ten things about Internet marketing that you may or may not know when marketing your orthodontic practice. Google+ is Read More
Google is beginning to accept requests to have reviews moved from one business listing to another. Sound too good to be true? For most you it is. Currently this new feature is only available to users of the new Google Places for Business Dashboard. The only way to be a user of this new Places for Read More
The latest Google Maps update on October 15th has changed the Internet orthodontic marketing playing field again. It is critical every practice understands the importance of patient reviews and how it affects your orthodontic marketing efforts on the Internet. Negative reviews are the silent killer of any business. If new patients researching online find less than desirable comments Read More
Orthodontic Marketing Aficionados and Wanna Be … Finally… a Flip camera I will recommended for easy web video creation. You are always asking me what video camera to buy for your practice. One of my video marketing coaches Mike Koenig tested and is now recommending a new Flip video camera on YouTube. Mike is considered the #1 Video Camera Guru Read More
When adding a new orthodontic marketing tactic to your current orthodontic marketing mix… you can’t fail with an award winning cookbook branded with your practice name. Read more about the Braces Cookbook2: Comnfort Food with a Gourment Touch
Acceptx Financial Solutions, Inc. sent out a press release yesterday announcing its partnership with Industry financial expert Paul Zuelke, of Zuelke & Associates to automate Zuelke’s proven technique of assessing patient financing risk. The web-based online service will be called the Zuelke Automated Credit Coach (ZACC) and is expected to be available soon. Acceptx is an Read More
It has been years since I attended a Northeast Society of Orthodontics Meeting. I normally attend either the AAO, Gorman Meeting or some type of practice management seminar every year. This year, I decided it was time to bite the bullet, venture out, and see for myself what was new and if anything had changed over the years at Read More