Marketing

Orthodontic Marketing In 2009
Stick your neck out and move forward in 2009…         

My New Years Resolution is to be more consistent with my blogging on orthodontic marketing and continue updating everyone on the latest trends.  I keep driving home the point….The Internet is where it is all happening and video is the medium of choice.  Why?  Few orthodontic practices are taking advantage of this new window of opportunity.  The Internet and video is virgin marketing territory.  Just look around… how many orthodontic competitors in your area are taking advantage of video to engage new patients and direct them to contact their office for an appointment?

 

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

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Marketing with VideoOn December 17, 2008 – Permission TV released its survey findings on online video initiatives for 2009. 2 out of 3 respondents listed online video as a primary focus of their 2009 digital marketing campaigns – higher than every other category, including social media and search.   A ReelSEO blog post summarizes it clearly.  It's too bad they overlooked video SEO in the survey.  Unfortunately, designers seem to overlook the importance of SEO.  It doesn't matter how great the video or your website looks if no one can find it or it doesn't promote your business correctly.

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

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The latest reports and surveys are hot off the wire relating to digital marketing in 2009.  Latest research reported by  MSNBC shows marketing professionals are investing in developing content/Social media efforts in 2009. 

I thought this report was interesting and wanted to pass it on to you.  Tomorrow I will discuss the new report released by Permission TV.  "If you want to know the latest report in anything… you'll find it on the Internet."

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

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Head In The BoxI came across two blog posts this morning. Both articles discuss how average consumers are reacting to the current economic meltdown and its affect on consumer buying habits.  

Sales of TV sets turning into litmus test for U.S. economy.  

Wall Street tumbles on fears about economy Investors uneasy about the outlook for the holiday shopping season

If you think about it, few if any professional practices today have experienced the aftermath of a major economic meltdown like we are experiencing today.  This economy is uncharted waters.  With high overheads and employee salaries to cover, there is cause for concern.  

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

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Here are some last minute orthodontic marketing holiday gift ideas… 

If they can, parents will always straighten kids teeth…even in a bad economy, and sometimes at the expense of general dental care for the family. 

General dentists are feeling the affect of the downturn in the economy this holiday season. This in turn will affect the number of referrals to your practice.  Do everthing you can this year to set yourself apart from the competition with holiday gift giving. It does make a difference and heres' why…

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

Filed under Articles, Marketing, Tips by  #

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