Head In the Sand With Video Marketing?
Internet Orthodontic Marketing Do or Die…
I know this subject is scary and most of you are paralyzed into inaction when it comes to either thinking about or actually producing video as part of your Internet orthodontic marketing program. If you don't bring your head out of the sand NOW, you are missing out on a huge opportunity which will impact the bottom line production of your practice and its future in years to come.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Can you afford to turn away new orthodontic patients in today's economy?
Using correct HTML keyword code in your orthodontic marketing website is key to driving prospective new patients to your website on Google, the only search engine that matters.
Keywords relate to the words and phrases patients type into the search engines to find you. No matter how great your website… if new patients can't find you on Page One of Google and Google Maps in your surrounding demographic…its worthless. It's like having a Porsche with a Yugo engine… Your website won't even be in contention for page one positioning on the search engines unless SEO measures are implemented to increase your website visibility.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
Make sure you upload all your orthodontic marketing videos to Google video NOW…
It is no surprise and a long time coming… Since Google purchased YouTube, the #1 video site in the world, there is no need for Google to support two major video sites. The good news is Google will still support all videos which are currently uploaded along with management tools in the future. If you haven't already uploaded your orthodontic marketing videos to Google video… get them up. You can still upload videos for another few months. Why do I advise this? Because Google loves to index its own video services and it is a hosting service, which will not be available in the future, for free.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Your website is where your business resides online and the hub of your Internet orthodontic marketing campaign. It is the virtual representation of who you are and what you are all about. Always incorporate good design principles to ensure your website reaches out to the maximum number of new patients and engages as many people as possible. When you are promoting your orthodontic treatment and services online, people cannot see you physically like in your office. People do judge you by your cover. This is where a good website design comes in.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Think of the ONE orthodontic Marketing programs you wanted to start or finish in the past year… but your perfectionism has crippled and even paralyzed your progress.
I myself am guilty of the this. My new mantra for 2009 is "Speed To Market" with my new products for Internet marketing. Whenever I find myself paralyzed in a moment trying to make everything perfect, I am going to remind myself "sloppy success is better than perfect mediocrity."
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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