Every orthodontic marketing program today should include video marketing on YouTube on one subject or another.
While many of us equate the popularity of our video orthodontic marketing tactics with views and click through rates, let's take a moment to consider other advantages which might be considered to have value when promoting your practice with video. Sure… tracking new patient referrals off the Internet and conversion rates are valuable, but what else is there?
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Web 2.0 is “The Edgy” Internet orthodontic marketing strategy being used today to promote practices today. Even if you are not very tech savvy it is virtually impossible to avoid hearing people talk about it. Many people associate web 2.0 with socializing and discussing personal issues on My Space and Facebook. However, if used correctly, it can be a very successful business marketing tool to build your practice and direct new patients to your front door.
Confused about how web 2.0 works and why it can be very profitable when incorporated into your current marketing plan? Here are five ways your business can profit from a strategic web 2.0 Internet Marketing program.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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When adding a new orthodontic marketing tactic to your current orthodontic marketing mix… you can't fail with an award winning cookbook branded with your practice name.
The Braces Cookbook 2: Comfort Food with a Gourmet Touch, by Pamela Waterman and Amee Hoge, has been honored with a Next Generation Indie Books Finalist Award for 2009. Targeted to adults in braces, the book is a follow-on to the award-winning volume The Braces Cookbook: Recipes You (and Your Orthodontist) Will Love; both offer tender recipes and tips for a deliciously positive approach to life with braces. Read the press release.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
Jump Start Your Orthodontic Marketing Program on the Internet with Video
Online video viewership set a new record December 2008 with a 13% increase over the previous month according to a report released from the comScore.com Video Metrix Service. For the first time, more than 14.3 Billion videos were watched in December by US Internet users. As you might expect, Google Sites (which includes YouTube) led the growth charge, accounting for 49% of the incremental gain in overall videos viewed versus the previous month. In December, almost 100 million viewers watched almost 6 billion videos on YouTube alone. In January, YouTube reached its first month of more than 100 million viewers. The first time ever!
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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I read a great post this morning while getting ready for the AAO in Boston. This entire week has been on fast forward trying to get everything done. One of my biggest challenges is multi-tasking. When there is limited time in a busy day and so much to do, I often flit from one task to the next without completing anything in a timely manner. The last thing I should be doing is writing a blog post right now… but I was distracted reading the post and thought I would share.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
