What is RSS? Did you know that according to Marketing Sherpa, there were are at least 75 million consumers and business personnel in the USA and UK who use RSS on a regular basis? It is growing every day.
But, depending on which study’s stats you believe, only 17%-32% of RSS users actually know they’re using RSS! That means that roughly 50 million regular RSS users would say, “Huh?” if asked “what does RSS mean?”
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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The Federal Trade Commission (FTC) is finally stepping up to the plate and making a concerted effort to regulate Blogging on the Internet. This is a pretty big deal for the blogging community, especially if your Internet marketing program includes blogging, patient testimonials, and video. This very post is now being held to a certain set of standards. Just like HIPPA, the guidelines are vague and largely unenforceable, but at least standards are being set.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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If you are still hiding in your shell when it comes to adding video to your Internet orthodontic marketing website, it is time to come up for air, stick your neck out, and reconsider your options.
The latest Nielson report was just released on September 15th, 2009. The number of videos watched increased 41% last month compared to August of 2008. Unique viewers were up 18% and the number of videos a viewer watched is up 19.6%.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Internet Orthodontic Marketing Do or Die: How to Test Your Internet Visibility on the Search Engines
One of the most common questions I hear dentists ask me today is "Why doesn't my website show up on the Internet?" The first thing I do is compliment them. At least they have taken the time to check out their website on the search engines and determined something is wrong. Unfortunately, most small business owners have no idea if there Internet marketing program is a finely tuned Mazarati or a Hugo that is unavailable in the eyes of consumers in their area.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Creating video for your Internet Marketing video campaign isn't always about selling consumers about you. Its about creating marketing messages that entertain and engage consumers to remember your name and who you are. The more memorable the video the better. Why? because today's consumers pass "memorable, unique, and bizarre" on to their friends.
Major companies all over the world are spending big dollars to create clever short Internet video marketing campaigns to entertain, engage, and brand their business with current and prospective new customers.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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