Marketing

Pieces to Orthdontic marketing PuzzleYour Internet Orthodontic Marketing Plan has many pieces to the puzzle.   Are you maximizing your email program to increase awareness and promote your practice?

Below are two videos I found that were thought provoking on YouTube related to emailing marketing I would like to share with you. Most of you already have email capabilities integrated with your practice management software through Sesame and Televox on your website. My questions to you is this… Are you maximizing your email  as an Internet marketing tool vs a communication tool to promote your practice?

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

Filed under Articles, Email, Tips by  #

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We all know that buying decisions are based on emotion.  So is deciding who to contact when looking for an orthodontic treatment provider. Does your video content set your practice apart to engage talk in your area or is it the same as every other orthodontic marketing video out there?  If you are going to spend a lot of personal time or thousands of dollars on professional video creation, why not think outside the box to grab attention and get consumers in your area talking.

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

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surf the webMany philosophers, current gurus, writers and poets always preach we should live in the present.  If we make the most of each day, our future will be created in kind.  My favorite quote is by Thoreau…

"You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island opportunities and look toward another land. There is no other land, there is no other life but this.”

More on The Future is Now Present in Both Orthodontic Marketing and Music

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

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Piece of Orthodontic PieI just read and interesting article in the OrthoTribune Newsletter - "Invisalign innovation: improved clinical results for a broader range of patients"  that I would like to share with everyone.

This fall, Align introduced  new features in all Invisalign products. New aligner features, along with improvements in Invisalign software and clinical protocols, are designed to overcome barriers to treatment.  The new features are addressing both clinical issues that general dentists have traditionally perceived as challenging in Invisalign treatment, such as extrusions, rotations and certain types of root movements.

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

Filed under Articles, Marketing by  #

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Happy 40th Birthday InternetOn November 9, 2009 the Internet will celebrate its 40th anniversary. For this great occasion Internetworldstats.com is publishing statistics about world Internet users never seen before. There is some dispute over the actual date of the birthday. Whether it is September 2nd, sometime in October or November 9th… Happy Birthday.

Who would have thought 40 years ago… when the inventors of the Internet connected scientists around the world to share information that in 2009, 25% of the population of the world have the ability to communicate instantly 24/7 from work, home, or driving in their car by computer or iphone.

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

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