Tips

Sometimes, no matter how hard you try, you just can't seem to find the time or the right gift for referring doctors and staff for holiday gift giving. Over the years I found some unique items that made lasting impressions with referring staffs. This year, especially with the poor economy, make a statement with holiday gift giving to referring staff of general dental offices.

7 promotional orthodontic marketing suggestions to step up your marketing efforts during tough economic times to impress new patients and engage your current patients to promote referrals. Adding promotional marketing to your orthodontic marketing tactics gives patients reasons to talk about you with friends and family, especially when they are out and about and on the go.

During the holidays, every specialist is bombarding referring dentists and their staff with goodies. My motto has always been "If you are going to do it, do it right". And to do it right, include a branded item or two that will get referring offices to remember your gift instead of your competitors and other specialty practices.