Tips

There are some traditional orthodontic marketing strategies of old which will never die, even in a down economy..

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

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Brand Your Practice Door To Door On Halloween

I received an email today from a practice using the Creepy Crawler Contest from our Marketing In Minutes Contest Kit.  The contest is a big hit with patients.  As part of the Halloween theme, we discussed adding Halloween candy bags as another great opportunity to get patients and parents talking.  I came across a new source of Halloween bags worth looking into, aplasticbag.com. They offer a huge selection in plastic and paper bags that includes both printed with your logo and non printed.  The collection is much better than sources I have used in previous years. Of course, I recommend you do it right and purchase the printed bags with your name and logo on the front for all to see.  

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

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Branded CoffeeI can never emphasize enough the importance of "Presentation is Everything".

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

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Outdated TiresEliminating bad press is obviously one of the first considerations when dealing with the public.  In orthodontics, recycled brackets are a no.. no in the eyes of any consumer.  I know I wouldn't want to be treated with recycled brackets. If word got out your practice was placing used brackets, you can kiss your credibility goodbye.  Unfortunately for the orthodontic consumer, few are aware of the possibility of this happening and it would be tough proving they were used, once in the mouth, if they did.

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

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