Brand Your Practice Door To Door On Halloween
I received an email today from a practice using the Creepy Crawler Contest from our Marketing In Minutes Contest Kit. The contest is a big hit with patients. As part of the Halloween theme, we discussed adding Halloween candy bags as another great opportunity to get patients and parents talking. I came across a new source of Halloween bags worth looking into, aplasticbag.com. They offer a huge selection in plastic and paper bags that includes both printed with your logo and non printed. The collection is much better than sources I have used in previous years. Of course, I recommend you do it right and purchase the printed bags with your name and logo on the front for all to see.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
I can never emphasize enough the importance of "Presentation is Everything".
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
Eliminating bad press is obviously one of the first considerations when dealing with the public. In orthodontics, recycled brackets are a no.. no in the eyes of any consumer. I know I wouldn't want to be treated with recycled brackets. If word got out your practice was placing used brackets, you can kiss your credibility goodbye. Unfortunately for the orthodontic consumer, few are aware of the possibility of this happening and it would be tough proving they were used, once in the mouth, if they did.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
“The desire to improve is the starting point of all achievement.” Napoleon Hill
The other day, a big company sent me an email, asking for feedback about my recent purchase experience. Even though marketing gurus always recommend gathering customer feedback, I'm rarely asked… except by someone who wants to add me to their never ending email lists. When a legitimate request arrives, I always consider it and most times… respond.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
If you are like me, your greatest strokes of genius occur when there is no pen and paper handy to jot it down. My creativity seems to peak when I am either in the shower, driving down the road, or walking the dog. Many potentially great ideas have been lost by the wayside, stored within the clutter of my mind, until I finally smartened up and bought a digital recorder.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
