Tips

Blog or Not to BlogWhen considering the Internet as a marketing tool in your orthodontic marketing plan as a professional service provider, you may find it difficult to see how a blog can help you sell your services.  The online world tends to refer to selling products as something digital or physical in nature.

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

_____________________________________________________________

Pieces to Orthdontic marketing PuzzleYour Internet Orthodontic Marketing Plan has many pieces to the puzzle.   Are you maximizing your email program to increase awareness and promote your practice?

Below are two videos I found that were thought provoking on YouTube related to emailing marketing I would like to share with you. Most of you already have email capabilities integrated with your practice management software through Sesame and Televox on your website. My questions to you is this… Are you maximizing your email  as an Internet marketing tool vs a communication tool to promote your practice?

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

_____________________________________________________________

What is RSS?   Did you know that according to Marketing Sherpa, there were are at least 75 million consumers and business personnel in the USA and UK who use RSS on a regular basis?  It is growing every day.

But, depending on which study’s stats you believe, only 17%-32% of RSS users actually know they’re using RSS!  That means that roughly 50 million regular RSS users would say, “Huh?” if asked “what does RSS mean?”

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

_____________________________________________________________

FTCThe Federal Trade Commission  (FTC) is finally stepping up to the plate and making a concerted effort to regulate Blogging on the Internet.  This is a pretty big deal for the blogging community, especially if your Internet marketing program includes blogging, patient testimonials, and video. This very post is now being held to a certain set of standards.  Just like HIPPA, the guidelines are vague and largely unenforceable, but at least standards are being set.

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

_____________________________________________________________

Login