I wrote an orthodontic marketing video post for you a few months ago on "What is RSS?"
I would like you to read the post or watch the video again, but consider it from a different light. In October I was training on what is RSS. Today lets talk about how an RSS feed helps the SEO of your Blog.
When subscribers are notified in their RSS reader you just added a blog post and they click on your links to the site to read the post, it increases your click through rate!
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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When considering the Internet as a marketing tool in your orthodontic marketing plan as a professional service provider, you may find it difficult to see how a blog can help you sell your services. The online world tends to refer to selling products as something digital or physical in nature.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Your Internet Orthodontic Marketing Plan has many pieces to the puzzle. Are you maximizing your email program to increase awareness and promote your practice?
Below are two videos I found that were thought provoking on YouTube related to emailing marketing I would like to share with you. Most of you already have email capabilities integrated with your practice management software through Sesame and Televox on your website. My questions to you is this… Are you maximizing your email as an Internet marketing tool vs a communication tool to promote your practice?
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
What is RSS? Did you know that according to Marketing Sherpa, there were are at least 75 million consumers and business personnel in the USA and UK who use RSS on a regular basis? It is growing every day.
But, depending on which study’s stats you believe, only 17%-32% of RSS users actually know they’re using RSS! That means that roughly 50 million regular RSS users would say, “Huh?” if asked “what does RSS mean?”
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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The Federal Trade Commission (FTC) is finally stepping up to the plate and making a concerted effort to regulate Blogging on the Internet. This is a pretty big deal for the blogging community, especially if your Internet marketing program includes blogging, patient testimonials, and video. This very post is now being held to a certain set of standards. Just like HIPPA, the guidelines are vague and largely unenforceable, but at least standards are being set.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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