Tips

November 19, 2008

  • Last Minute Orthodontic Marketing Holiday Gift Ideas

    Are you ready for your holiday marketing deliveries to referring practices?  If not… here'sHoiday Gift Ideas a few last minute ideas that will make you look like you planned for months

    Sometimes, no matter how hard you try, you just can't seem to find the time or the right gift for referring doctors and staff for holiday gift giving.  Over the years I found some unique items that made lasting impressions.  This year, especially with the poor economy, make a statement with your holiday gifts to referring staff of general dental offices.

    Listed below are gifts that received raved reviews from referring offices in previous years:

November 7, 2008

  • 7 Promotional Orthodontic Marketing Pick Me Ups In a Down Economy

    There are some traditional orthodontic marketing strategies of old which will never die, even in a down economy..

    Free promotional items which fill a need or create excitement in the lives of your patients is one of them. Potential patients are more appreciative of the free items received during a new patient exam than colorful printed information and marketing materials. The print materials eventually end up in the trash after consumers have read them, while promotional items are a constant reminder that elicits brand recall over a much longer period of time. For existing patients, promotional items are a constant reminder of your community presence. Step up your marketing promotions during tough economic times to impress new patients and engage your current patients to promote new referrals. Promotional marketing gives patients reasons to talk about you with friends and family, especially when they are out and about and on the go.

September 4, 2008

  • Hot Inexpensive Source For Halloween Bags - Don't Wait!

    Brand Your Practice Door To Door On Halloween

    I received an email today from a practice using the Creepy Crawler Contest from our Marketing In Minutes Contest Kit.  The contest is a big hit with patients.  As part of the Halloween theme, we discussed adding Halloween candy bags as another great opportunity to get patients and parents talking.  I came across a new source of Halloween bags worth looking into, aplasticbag.com. They offer a huge selection in plastic and paper bags that includes both printed with your logo and non printed.  The collection is much better than sources I have used in previous years. Of course, I recommend you do it right and purchase the printed bags with your name and logo on the front for all to see.  

September 2, 2008

  • Be Remarkable With Branded Gifts During The Holidays

    Branded CoffeeI can never emphasize enough the importance of "Presentation is Everything".

    During the Christmas holidays, every specialist is bombarding referring dentists and their staff with goodies.  It becomes more difficult every year to find something unique that will impress them.  My motto has always been "If you are going to do it, do it right".  And to do it right, include a branded item or two that will make your gift more memorable than your competitors and other specialty practices.  Don't kid yourself that Drs and staff don't compare your gifts to your competition and every other specialty practice ….they do.  I did for over 30 years.  Your gift elicits an emotional response from every member of the referring team.  The question will be… is it worth remembering, will the response be positive, and do they feel appreciated?  Market your practice "through the eyes" of your referring Drs and teams. Think about:

July 30, 2008

  • Make Sure Your Tires Are Safe!

    Outdated TiresEliminating bad press is obviously one of the first considerations when dealing with the public.  In orthodontics, recycled brackets are a no.. no in the eyes of any consumer.  I know I wouldn't want to be treated with recycled brackets. If word got out your practice was placing used brackets, you can kiss your credibility goodbye.  Unfortunately for the orthodontic consumer, few are aware of the possibility of this happening and it would be tough proving they were used, once in the mouth, if they did.

July 7, 2008

March 6, 2008

February 11, 2008

227 West Elm Street East Rochester NY 14445 - marykay@orthopreneur.com - 877-295-5611