On December 17, 2008 – Permission TV released its survey findings on online video initiatives for 2009. 2 out of 3 respondents listed online video as a primary focus of their 2009 digital marketing campaigns – higher than every other category, including social media and search. A ReelSEO blog post summarizes it clearly. It's too bad they overlooked video SEO in the survey. Unfortunately, designers seem to overlook the importance of SEO. It doesn't matter how great the video or your website looks if no one can find it or it doesn't promote your business correctly.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Your Website with Video Is A Key Component in Orthodontic Marketing Online…
More and more orthodontic, dental, and professional practices are implementing the latest in online marketing strategies to increase new patient referrals. Using video as a marketing tool not only grabs the attention of viewers when they click on your website, it increases the SEO (search engine optimization), if set up correctly, to improve page ranking on the search engines. Unfortunately, I've noticed many videos on You Tube, Google Video, My Space, and Facebook are not set up properly with SEO to attract new patients. This is something that every Internet marketing beginner and advanced marketer should know how to do, especially after spending thousands of dollars on a professional video production as part of a marketing strategy.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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The Internet world of Social Networking, You Tube, My Space, and Web 2.0 are the "New Frontier" in PR marketing for orthodontic and professional practices. Marketing savvy professionals that are willing to venture outside their comfort zone and embrace the new age of online marketing for small businesses, will lead the way, guaranteeing their future positioning in online marketing.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Buying decisions, no matter what the product or service, is based on emotion…
DeBeers, who is responsible for 40% of world wide diamond productions and has a retail presence in 25 countries world wide, did extensive research on why men and woman buy diamonds. Their research shows that men and woman buy diamonds for totally different reasons. And though their reasons are different, they are both based on emotion, not on size, color, clarity and long term value. The same is true when patients and parents are seeking the services of an orthodontic provider. They are looking for a beautiful smile and straight teeth. They aren't looking for perfection, but the emotional feeling and self confidence one feels after their teeth are straightened.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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