We all know that buying decisions are based on emotion. So is deciding who to contact when looking for an orthodontic treatment provider. Does your video content set your practice apart to engage talk in your area or is it the same as every other orthodontic marketing video out there? If you are going to spend a lot of personal time or thousands of dollars on professional video creation, why not think outside the box to grab attention and get consumers in your area talking.
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If you are still hiding in your shell when it comes to adding video to your Internet orthodontic marketing website, it is time to come up for air, stick your neck out, and reconsider your options.
The latest Nielson report was just released on September 15th, 2009. The number of videos watched increased 41% last month compared to August of 2008. Unique viewers were up 18% and the number of videos a viewer watched is up 19.6%.
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Creating video for your Internet Marketing video campaign isn't always about selling consumers about you. Its about creating marketing messages that entertain and engage consumers to remember your name and who you are. The more memorable the video the better. Why? because today's consumers pass "memorable, unique, and bizarre" on to their friends.
Major companies all over the world are spending big dollars to create clever short Internet video marketing campaigns to entertain, engage, and brand their business with current and prospective new customers.
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