September 18, 2008
- 10 SEO Video Marketing Tips to Jump Start Your Orthodontic Online Marketing Plan
Your Website with Video Is A Key Component in Orthodontic Marketing Online… More and more orthodontic, dental, and professional practices are implementing the latest in online marketing strategies to increase new patient referrals. Using video as a marketing tool not only grabs the attention of viewers when they click on your website, it increases the SEO (search engine optimization), if set up correctly, to improve page ranking on the search engines. Unfortunately, I've noticed many videos on You Tube, Google Video, My Space, and Facebook are not set up properly with SEO to attract new patients. This is something that every Internet marketing beginner and advanced marketer should know how to do, especially after spending thousands of dollars on a professional video production as part of a marketing strategy.
September 11, 2008
- Stay On Top Of The Wave Now… To Build Your Orthdontic Practice In The Future
The Internet is ever changing. Don't be washed away by the learning curve.
Take a few minutes to watch the video below that offers a simple and easy to understand explanation of the Internet network infrastructure and how your practice website is found in the search engines. A more efficient way to cope with the growing demand for information and the delivery of content online was needed to handle the rapid and exploding growth of the Internet. Web 2.0 Social Networking and SEO has evolved to organize the work load and more efficiently deliver content. It affords your online marketing plan greater visibility through page ranking. A static information website is no longer leading edge and can easily be lost in cyberspace if not optimize correctly.. Adding the latest in Web 2.0 marketing will set the stage for Semantics coming in the future. If you still don't think you need a website… well, I'm not going to waste my time… or yours… discussing that topic.
August 17, 2008
- Internet Cowboys Are Rounding Up Social Networking and Web 2.0 As An Effective Marketing Tool
The Internet world of Social Networking, You Tube, My Space, and Web 2.0 are the "New Frontier" in PR marketing for orthodontic and professional practices. Marketing savvy professionals that are willing to venture outside their comfort zone and embrace the new age of online marketing for small businesses, will lead the way, guaranteeing their future positioning in online marketing.Knowing how to correctly combine online and offline marketing strategies to effectively market your practice to the current tech savvy generations, requires a synergy of marketing modalities. Capturing the attention of the most entrepreneurial, overstressed and skeptical generations to date, requires a new way of thinking on the part of professionals practices.
March 19, 2008
- Beautiful Smiles Are Like Diamonds in Orthodontic Marketing
Buying decisions, no matter what the product or service, is based on emotion…DeBeers, who is responsible for 40% of world wide diamond productions and has a retail presence in 25 countries world wide, did extensive research on why men and woman buy diamonds. Their research shows that men and woman buy diamonds for totally different reasons. And though their reasons are different, they are both based on emotion, not on size, color, clarity and long term value. The same is true when patients and parents are seeking the services of an orthodontic provider. They are looking for a beautiful smile and straight teeth. They aren't looking for perfection, but the emotional feeling and self confidence one feels after their teeth are straightened.
