A major change was recently announced by Google in their SEO (search engine optimization) mathematical algorithm which is used to determine page ranking of your website. Staying on top of the latest updates is critical to your Internet marketing success, especially if your site has not been updated in the past few years. Here is the link to the Google announcement announced on their Blog.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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We all know that buying decisions are based on emotion. So is deciding who to contact when looking for an orthodontic treatment provider. Does your video content set your practice apart to engage talk in your area or is it the same as every other orthodontic marketing video out there? If you are going to spend a lot of personal time or thousands of dollars on professional video creation, why not think outside the box to grab attention and get consumers in your area talking.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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If you are still hiding in your shell when it comes to adding video to your Internet orthodontic marketing website, it is time to come up for air, stick your neck out, and reconsider your options.
The latest Nielson report was just released on September 15th, 2009. The number of videos watched increased 41% last month compared to August of 2008. Unique viewers were up 18% and the number of videos a viewer watched is up 19.6%.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Creating video for your Internet Marketing video campaign isn't always about selling consumers about you. Its about creating marketing messages that entertain and engage consumers to remember your name and who you are. The more memorable the video the better. Why? because today's consumers pass "memorable, unique, and bizarre" on to their friends.
Major companies all over the world are spending big dollars to create clever short Internet video marketing campaigns to entertain, engage, and brand their business with current and prospective new customers.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Every orthodontic marketing program today should include video marketing on YouTube on one subject or another.
While many of us equate the popularity of our video orthodontic marketing tactics with views and click through rates, let's take a moment to consider other advantages which might be considered to have value when promoting your practice with video. Sure… tracking new patient referrals off the Internet and conversion rates are valuable, but what else is there?
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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