August 7, 2008
- Acceptx - An Internal Orthodontic Marketing Tool That Saves Times And Impresses Patients
For those that haven't seen seen the announcement, Acceptx Financial Solutions, Inc. sent out a press release yesterday announcing its partnership with Industry financial expert Paul Zuelke, of Zuelke & Associates to automate Zuelke’s proven technique of assessing patient financing risk. The web-based online service will be called the Zuelke Automated Credit Coach (ZACC) and is expected to be available soon.Acceptx is an online automated financial solution for medical and dental practices across the US and… a TC's or financial co-ordinator's dream come true. I had the opportunity to sit through a private demonstration of the online system at the AAO in Denver in May. Where was this service when I was a TC for over 20 years?
September 30, 2007
- The Orthodontic Marketing Matrix - Do or Die?
In the movie, "The Matrix", Neo is given a choice by Morpheus to take the red pill, which will shatter his world but show him the truth about it or the blue pill, which will let him go on in his safe and secure cocoon of life.
Rethinking and restructuring your current orthodontic marketing and management strategies with the latest computer digital technology is similar to taking the red pill for orthodontists and their team. It’s not an easy pill to swallow. Working outside of your comfort zone in the digital world of interactive websites like those designed by Orthosesame™ and Televox™, paperless software management systems with finger scanners and 24/7 digital marketing with presentation software and PowerPoint kiosks, to name a few, are the current strategies recommended to those Orthopreneurs™ ready to tackle the 21st century.
