Author: Mary Kay Miller
Marketing on the Internet continues to move at lightning speed and it is a struggle to keep up. I am a firm believer in Pareto's Principle and the 80/20 rule: 20% of your marketing brings in 80% of patients. This philosophy has served me well for over 30 years, both in private practice and in my own business.
It is impossible to implement every program presented today; no one has the time. It can also be tricky to determine what programs or ideas will work best in your particular practice for ROI. And if you implement a new program, which programs do you let go to allow your staff time to manage new programs successfully? Each practice is different and consequently so are its best marketing tactics.Read more on Orthodontic Marketing and Internet Marketing Tips, Tricks, and Tools…
One of the frequently asked questions about Facebook and other social networks is: Where is the return on investment? The truth is, there usually isn’t one. 
I ran across this online press release and wanted to share this great example of external orthodontic marketing idea for an orthodontic practice, or any local business for that matter. Years ago this would have been considered crass and unprofessional… But in today's society where traditional marketing is all but ignored by most consumers who don't pay attention to newspapers, TV, radio, and mail marketing, the promotion is brilliant.