Marketing

Orthopreneur Internet Marketing ToolboxAuthor: Mary Kay Miller

Marketing on the Internet continues to move at lightning speed and it is a struggle to keep up.  I am a firm believer in Pareto's Principle and the 80/20 rule:  20% of your marketing brings in 80% of patients. This philosophy has served me well for over 30 years, both in private practice and in my own business.

It is impossible to implement every program presented today; no one has the time. It can also be tricky to determine what programs or ideas will work best in your particular practice for ROI. And if you implement a new program, which programs do you let go to allow your staff time to manage new programs successfully?  Each practice is different and consequently so are its best marketing tactics.Read more on Orthodontic Marketing and Internet Marketing Tips, Tricks, and Tools…

Report from Forrester Says Social Networks Dead Last on List of Customer Acquisition Tactics

One of the frequently asked questions about Facebook and other social networks is: Where is the return on investment? The truth is, there usually isn’t one. This article supports the argument that social networking nurtures existing relationships but does not create new ones.  Most orthodontic practices I queried agree with this.

Read more on Special Report – Social Networking Not Helping Sales For Most Businesses…

Orthodontic marketing at its finest in Phoenix AZI ran across this online press release and wanted to share this great example of external orthodontic marketing idea for an orthodontic practice, or any local business for that matter.  Years ago this would have been considered crass and unprofessional…  But in today's society where traditional marketing is all but ignored by most consumers who don't pay attention to newspapers, TV,  radio, and mail marketing, the promotion is brilliant.

Read more on Outside the Box External Orthodontic Marketing Ideas…