When creating exposure online with an Internet orthodontic marketing program – online advertising was used as a measure of click through rate (CTR). But over the past several years, we’ve learned while clicks can be measured, they do not necessarily matter, like they used to. Comscore.com, an industry leader in tracking online information, offers a great blog post on the topic. One area of interest to note is in the wellness industry click through rate, which includes orthodontics.
Good News… I suggest you Read this article "Many Cutbacks But Not for Straight Teeth" to start your year off on a positive note. Even though the article was published months ago, it is still relevant in 2010.
Put all your ducks in a row to ensure your future…
An excellent orthodontic marketing and business article is available on OrthodonticProductsOnline.com. For those of you who are not reading this publication on a regular basis, you should be. I have been reading it for years and always found it to be a wealth of information. The publication is FREE… all you have to due is sign up. They will mail a copy to the office and/or you can access the articles and archives online.
In the current economic crisis, you can't wait to figure out how to attract new patients if you want to survive, let alone build your practice in 2009. Internet marketing is still virgin territory. Visionary practices who move forward, even if the don't totally understand the current tech savvy market, SEO, and how Internet marketing will promote their business, will be the first to corner the new patients looking for treatment options on the Internet. There are still families with disposable income requiring orthodontic and dental treatment. How are you going to drive them to your practice rather than the competition?