Practice Management

Click through rate in orthodontic marketingWhen creating exposure online  with an Internet orthodontic marketing program – online advertising was used as a measure of click through rate (CTR).  But over the past several years, we’ve learned while clicks can be measured, they do not necessarily matter, like they used to. Comscore.com, an industry leader in tracking online information, offers a  great blog post on the topic.  One area of interest to note is in the wellness industry click through rate, which includes orthodontics.

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

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braces_web1Happy New Year!

Good News… I suggest you Read this article "Many Cutbacks But Not for Straight Teeth" to start your year off on a positive note.  Even though the article was published months ago, it is still relevant in 2010.

The good news is parents with disposable income, even during tough economic times, feel straightening their kids teeth is still a high priority when it comes to the personal development of  their kids and a good return on investment.  A great smile sends a message to people both socially and in the business environment today.

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

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Orthodontic Marketing Ducks In A RowPut all your ducks in a row to ensure your future… 

An excellent orthodontic marketing and business article is available on OrthodonticProductsOnline.com. For those of you who are not reading this publication on a regular basis, you should be.  I have been reading it for years and always found it to be a wealth of information.  The publication is FREE… all you have to due is sign up.  They will mail a copy to the office and/or you can access the articles and archives online.

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

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Speed Not Perfection

Think of the ONE orthodontic Marketing programs you wanted to start or finish in the past year… but your perfectionism has crippled and even paralyzed your progress.

I myself am guilty of the this.  My new mantra for 2009 is "Speed To Market" with my new products for Internet marketing.  Whenever I find myself paralyzed in a moment trying to make everything perfect, I am going to remind myself "sloppy success is better than perfect mediocrity."

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

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