As you may have noticed, I have a blog instead of a website. When I decided to market myself on the Internet as an orthodontic marketing coach, after extensive research and training, I felt my best option was a blog vs a website to get the word out. It has served me well. In fact much better than if I have opted to start with a traditional website. I have orthodontists and professionals from all over the world reading my content.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Setting up a plan is the first step to any successful program, no matter what it is. In any professional practice, there are five basic steps to set the stage for Internet orthodontic and dental marketing success.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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When considering how to market your orthodontic or dental practice today, Internet marketing is proving to be the option of choice for many businesses.
A survey from the Association of National Advertisers (ANA), BtoB Magazine and ‘mktg’ indicates that marketers are turning to viral videos and social media marketing more and more, despite continued reservations. The biggest concerns, and justified I might add, are the inability to track results. However, this isn't stopping businesses from shifting marketing dollars online. The hand writing is on the wall… The Internet is the place to be and the best bang for the buck when marketing products and services to today's tech savvy society who go online for everything.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Internet Orthodontic Marketing Do or Die: How to Test Your Internet Visibility on the Search Engines
One of the most common questions I hear dentists ask me today is "Why doesn't my website show up on the Internet?" The first thing I do is compliment them. At least they have taken the time to check out their website on the search engines and determined something is wrong. Unfortunately, most small business owners have no idea if there Internet marketing program is a finely tuned Mazarati or a Hugo that is unavailable in the eyes of consumers in their area.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Creating video for your Internet Marketing video campaign isn't always about selling consumers about you. Its about creating marketing messages that entertain and engage consumers to remember your name and who you are. The more memorable the video the better. Why? because today's consumers pass "memorable, unique, and bizarre" on to their friends.
Major companies all over the world are spending big dollars to create clever short Internet video marketing campaigns to entertain, engage, and brand their business with current and prospective new customers.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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