Do you use a laptop to access your orthodontic marketing social media accounts?Have you heard about the "Firesheep" hack?
Even though I have protected wireless in my office and at home, when traveling in hotels, airports, and coffee shops, laptops are not protected as well as they should be.
Read more on Hacking Alert For Orthodontic Marketing Social Media Accounts…
It is critical every practice understands the importance of patient reviews and how it affects your orthodontic marketing efforts on the Internet. Negative reviews are the silent killer of any business. If new patients researching online find less than desirable comments about you, your staff, and your orthodontic treatment and services, it could cost you your reputation and bottom line…. decrease new patient referrals, production, and impact your livelihood.
Read more on Massive Update On Google Maps in Orthodontic Marketing – Reviews… the Silent Killer…
You have ten second to engage visitors!
A new study from the digital measurement firm Visible Measures indicates online video watchers have short attention spans, with as many as 19.4 percent clicking away from videos within the first 10 seconds of their running time. This includes orthodontic marketing on the Internet.
Read more on Ten Seconds Is All You Have In Internet Orthodontic Marketing To Engage Visitors…
