We all know that buying decisions are based on emotion. So is deciding who to contact when looking for an orthodontic treatment provider. Does your video content set your practice apart to engage talk in your area or is it the same as every other orthodontic marketing video out there? If you are going to spend a lot of personal time or thousands of dollars on professional video creation, why not think outside the box to grab attention and get consumers in your area talking.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Orthodontic Marketing Aficionados and Wanna Be … Finally… a Flip camera I will recommended for easy web video creation.
You are always asking me what video camera to buy for your practice. One of my video marketing coaches Mike Koenig tested and is now recommending a new Flip video camera on YouTube. Mike is considered the #1 Video Camera Guru when it comes to Internet marketing video. This camera is a must have video camera for your practice. It is:
- small
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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I spend much of my time these days coaching orthodontic practices on how to write a SEO blog post so it gets noticed on the search engines by readers?
To start, the first thing to consider when you are writing a blog post is how you are going to please both the search engine spiders as well as your human visitors. It isn’t all about SEO and keywords no matter what you may have heard or read. Google for example is much more interested in you making your articles readable and interesting. Your click through rate (CTR) is one of the criteria it looks at. If readers are immediately clicking out of your blog or don’t return because the content is considered boring or unreadable, it will hurt your ranking. Your goal is to create fun and interesting blog posts to please both the search engines and readers.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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Many philosophers, current gurus, writers and poets always preach we should live in the present. If we make the most of each day, our future will be created in kind. My favorite quote is by Thoreau…
"You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island opportunities and look toward another land. There is no other land, there is no other life but this.”
More on The Future is Now Present in Both Orthodontic Marketing and Music
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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I just read and interesting article in the OrthoTribune Newsletter - "Invisalign innovation: improved clinical results for a broader range of patients" that I would like to share with everyone.
This fall, Align introduced new features in all Invisalign products. New aligner features, along with improvements in Invisalign software and clinical protocols, are designed to overcome barriers to treatment. The new features are addressing both clinical issues that general dentists have traditionally perceived as challenging in Invisalign treatment, such as extrusions, rotations and certain types of root movements.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
