Report from Forrester Says Social Networks Dead Last on List of Customer Acquisition Tactics
One of the frequently asked questions about Facebook and other social networks is: Where is the return on investment? The truth is, there usually isn’t one. This article supports the argument that social networking nurtures existing relationships but does not create new ones. Most orthodontic practices I queried agree with this.
About Mary Kay Miller
Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com
QR Codes – Scanning the Globe
With roughly one third of American cell phone users now toting smartphones in their palms, pockets, and purses, your marketing content is accessible to them everywhere they go, any time of day. It seems like an advantage worth exploiting, but how? How can your message make it through all the filters, all the applications, all the text messages, and reach today’s tech-savvy consumer? One way that is sure to gain momentum and is considered trendy is the QR Code.
About Mary Kay Miller
Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com
Happy Holidays to Everyone!!
A friend email me this video over the holidays. How our world has changed in such a short period of time over the past few years. This video is a testament to our changing digital world. It seems so impersonal, but in reality, very accurate for many, especially the under 30 crowd. Can't imagine where we will go from here.
This format is a fun idea to consider when creating your own practice video to grab attention.
About Mary Kay Miller
Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com
When creating exposure online with an Internet orthodontic marketing program – online advertising was used as a measure of click through rate (CTR). But over the past several years, we’ve learned while clicks can be measured, they do not necessarily matter, like they used to. Comscore.com, an industry leader in tracking online information, offers a great blog post on the topic. One area of interest to note is in the wellness industry click through rate, which includes orthodontics.
About Mary Kay Miller
Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com