In the fall of 2009, Google Maps underwent a major update that kicked more than 50% of all local businesses off the maps, including orthodontists… eliminating their free source of advertising….
- Where you one of them?
- How many competitors were affected?
- When was the last time you checked your listing on Google Maps?
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
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I wrote an orthodontic marketing video post for you a few months ago on "What is RSS?"
I would like you to read the post or watch the video again, but consider it from a different light. In October I was training on what is RSS. Today lets talk about how an RSS feed helps the SEO of your Blog.
When subscribers are notified in their RSS reader you just added a blog post and they click on your links to the site to read the post, it increases your click through rate!
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
Filed under Articles, How To Blog, Internet Marketing, SEO, Tips by
Happy New Year!
Good News… I suggest you Read this article "Many Cutbacks But Not for Straight Teeth" to start your year off on a positive note. Even though the article was published months ago, it is still relevant in 2010.
The good news is parents with disposable income, even during tough economic times, feel straightening their kids teeth is still a high priority when it comes to the personal development of their kids and a good return on investment. A great smile sends a message to people both socially and in the business environment today.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
Filed under Articles, Marketing, Practice Management by
When considering the Internet as a marketing tool in your orthodontic marketing plan as a professional service provider, you may find it difficult to see how a blog can help you sell your services. The online world tends to refer to selling products as something digital or physical in nature.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
Filed under Articles, How To Blog, Internet Marketing, Tips by
Your Internet Orthodontic Marketing Plan has many pieces to the puzzle. Are you maximizing your email program to increase awareness and promote your practice?
Below are two videos I found that were thought provoking on YouTube related to emailing marketing I would like to share with you. Most of you already have email capabilities integrated with your practice management software through Sesame and Televox on your website. My questions to you is this… Are you maximizing your email as an Internet marketing tool vs a communication tool to promote your practice?
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
