Internet Marketing

Superbowl Commercials

Sunday's Superbowl game yesterday was very exciting for a change.  I enjoy the camaraderie and commercials, just like 47% of Americans polled by the USA today who said they only watch the Superbowl because of the commercials.  49% watch because of the game.  It says alot about what entertains consumers today.  And the best part is…we are all waiting to watch a 60 second or less marketing message.

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

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Kicked OFF

In the fall of 2009, Google Maps underwent a major update that kicked more than 50% of all local businesses off the maps, including orthodontists… eliminating their free source of advertising….

  • Where you one of them?
  • How many competitors were affected?
  • When was the last time you checked your listing on Google Maps?
Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

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SEO Click Through BankI wrote an orthodontic marketing  video post for you a few months ago on "What is RSS?"

I would like you to read the post or watch the video again, but consider it from a different light.  In October I was training on what is RSS.  Today lets talk about how an RSS feed helps the SEO of your Blog.

When subscribers are notified in their RSS reader you just added a blog post and they click on your links to the site to read the post,  it increases your click through rate!

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

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Blog or Not to BlogWhen considering the Internet as a marketing tool in your orthodontic marketing plan as a professional service provider, you may find it difficult to see how a blog can help you sell your services.  The online world tends to refer to selling products as something digital or physical in nature.

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

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Pieces to Orthdontic marketing PuzzleYour Internet Orthodontic Marketing Plan has many pieces to the puzzle.   Are you maximizing your email program to increase awareness and promote your practice?

Below are two videos I found that were thought provoking on YouTube related to emailing marketing I would like to share with you. Most of you already have email capabilities integrated with your practice management software through Sesame and Televox on your website. My questions to you is this… Are you maximizing your email  as an Internet marketing tool vs a communication tool to promote your practice?

Mary Kay MillerAbout Mary Kay Miller
Mary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.

Filed under Articles, Email, Tips by  #

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