I wrote an orthodontic marketing video post for you a few months ago on "What is RSS?"
I would like you to read the post or watch the video again, but consider it from a different light. In October I was training on what is RSS. Today lets talk about how an RSS feed helps the SEO of your Blog.
When subscribers are notified in their RSS reader you just added a blog post and they click on your links to the site to read the post, it increases your click through rate!
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production.
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When considering the Internet as a marketing tool in your orthodontic marketing plan as a professional service provider, you may find it difficult to see how a blog can help you sell your services. The online world tends to refer to selling products as something digital or physical in nature.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production.
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I spend much of my time these days coaching orthodontic practices on how to write a SEO blog post so it gets noticed on the search engines by readers?
To start, the first thing to consider when you are writing a blog post is how you are going to please both the search engine spiders as well as your human visitors. It isn’t all about SEO and keywords no matter what you may have heard or read. Google for example is much more interested in you making your articles readable and interesting. Your click through rate (CTR) is one of the criteria it looks at. If readers are immediately clicking out of your blog or don’t return because the content is considered boring or unreadable, it will hurt your ranking. Your goal is to create fun and interesting blog posts to please both the search engines and readers.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production.
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