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November 3, 2011

Your Facebook Comments – Watch What You Say Professionally and Personally with Latest Google Update

Google is now indexing AJAX and JavaScript content, which means pages that use this programming–for example, Facebook comments–are now open to being searched and linked in the future to the person making the comment. This was confirmed by Matt Cutts on Twitter, head of the webspam team at Google.

Google’s all-seeing search robots still can’t find comments on private pages within Facebook, but now any time you use a Facebook comment form on other sites, or a public page within Facebook, those comments will be indexed by Google. What does this mean for you and your Facebook privacy online? Nothing if you have privacy controls setup on your Facebook page which is recommended for any business and personal site. I do not recommend changing these security settings to allow your patients comments to be indexed. It would open your Facebook page to spamming and negative comments you can't control.Read more on Your Facebook Comments – Watch What You Say Professionally and Personally with Latest Google Update…

February 5, 2011

Special Report – Social Networking Not Helping Sales For Most Businesses

Report from Forrester Says Social Networks Dead Last on List of Customer Acquisition Tactics

One of the frequently asked questions about Facebook and other social networks is: Where is the return on investment? The truth is, there usually isn’t one. This article supports the argument that social networking nurtures existing relationships but does not create new ones. Most orthodontic practices I queried agree with this.

December 27, 2010

Digital Marketing World 2010 – In Review

Happy Holidays to Everyone!!

A friend email me this video over the holidays. How our world has changed in such a short period of time over the past few years. This video is a testament to our changing digital world. It seems so impersonal, but in reality, very accurate for many, especially the under 30 crowd. Can't imagine where we will go from here.

December 6, 2010

Major Facebook Update – Put on a New Face in your Internet Orthodontic Marketing Program

Facebook underwent a profile facelift and so should your Internet Orthodntic Marketing program to attract new patients effectively to build your business.The new look was announced on 60 minutes last night. It was a very interesting segment to say the least. If you didn't see it, here is a good blog post recapping what is changing in the new profile along with comments and concerns about how Facebook is taking over our lives. For the official version, here is the associated press announcement.

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