Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
The only guarantees in life are death, taxes, and random, unannounced Google updates. In fact, a large Google Core Update just dropped in May. (Perhaps you saw some ranking changes, or noticed an infusion on Pinterest links in your local search results.) As we tiptoe into the second half of 2020, it’s a great time Read More
Got a few extra marketing dollars piling up from the first half of 2020? Many practices do. Thanks to myriad shutdowns and cancellations, we’re missing a huge chunk of our annual marketing opportunities, such as: patient appreciation events parades youth sports leagues holiday celebrations Saving all your marketing dollars until things return to “normal” may Read More
The good news: social media usage is up, so there’s a large audience waiting to be reached! The bad news: it’s 2020 and everything feels like a struggle. Managing orthodontic social media was hard enough before the coronavirus pandemic. Figuring out what to post — and when to post it — already had its challenges. Read More
In late March, Google temporarily blocked new reviews from appearing on most local business listings. Now, in early May, Google is slowly releasing local business reviews that were submitted in the last six weeks. As the COVID-19 shutdowns begin to taper off, other Google My Business features are gradually becoming available as well. The reviews Read More
As people work from home and spend more time on their devices during the quarantine, there is opportunity for businesses that stay active online. This will remain true long after the novel coronavirus fades away. The trend of virtual orthodontic consultations & treatment was already starting to pick up steam before COVID-19 turned everything upside Read More
In a letter to Zoom on March 30th, the New York attorney general’s office expressed concerns that the video-conferencing app may lack sufficient security measures for its recent surge in usage. Zoom is currently scrambling to address myriad privacy and data issues. The office of Letitia James, the attorney general for the state of New Read More
These are trying times for business owners around the world. Many local businesses are being forced to close (hopefully, only for a short time) or quickly adapt to the economic impact of COVID-19. Orthopreneur is committed to helping the orthodontic and dental communities weather the storm, and keeping you in the loop with updates that Read More
In late May 2018, many business owners noticed a peculiar (and unsettling) phenomenon: their review total plummeted, with some businesses losing dozens of reviews seemingly overnight. What happened? The most likely explanation for the disappearance of so many reviews is that Google eliminated any and all anonymous reviews. These are the reviews that were published Read More
Digital marketing is nothing without strategy. A well-thought-out strategy can make all the difference in producing desired results. Whether you’re a dentist or orthodontist, we’ve compiled six strategies you can start now to help promote your practice. Add a Blog to your Website Blogs don’t get as much credit as they should. Not only can Read More
According to a survey conducted by Dimensional Research, a whopping 90 percent of respondents who recalled reading online reviews said that positive reviews made an impact on their buying decision. Also, roughly 86% of respondents said that buying decisions were influenced by negative online reviews. There is no hiding from it anymore: online reviews can make or Read More
It’s true that email has existed longer than the internet, but did you know that it’s still a great tool for marketing? With the recent boom of social media platforms and innovative apps, it has become difficult for dentists and orthodontists to find effective marketing strategies. While many people forget the power of email, adding Read More
Shortly after the new year, CEO Mark Zuckerberg, declared his new year’s resolution to “fix” Facebook. The motivation for this announcement stemmed from a couple places, including Russian involvement in abusing the social platform for the 2016 US presidential election. A recent study also revealed that passive consumption of content from sites like Facebook had Read More
What is a citation? No, not the kind you receive for parking too close to a fire hydrant; the kind of citation that you hear about when listening to Internet marketing presentations or talking to an SEO specialist. A citation for your business on the Internet is any mention of your business name and street Read More
You don’t need us to tell you that online reviews are important. As a business owner in 2017, online reviews can make or break you. But let’s take a look at some numbers from a recent study by BrightLocal — a leading provider of SEO tools and tracking software — and explore how you can Read More
2016 will go down as the year of the secure domain. OK, maybe not. But the last 12 months have shown a major uptick in the number of websites opting for secure domains (HTTPS) over the standard HTTP configuration. In January of 2016, the top Google search results tracked by Moz were about 25% HTTPS. Read More
One of the most common Internet scams today involves domain names. Business owners are duped into thinking their website is going to expire unless they fork over a couple hundred bucks to keep their domain. Here’s how it works: Companies such as Domain Registry Services will send professional-looking documents to businesses. These notices will have Read More
Adapt or perish. Consumers today expect to be impressed at every turn. They want the best technology, distilled into a form that is easy to digest. It is not always easy to make the “latest and greatest” technology available to the masses, but we must find a way. At the 2016 Northeastern Society of Orthodontists’ Read More
With a fair amount of chatter going around about Adobe Flash no longer being supported and what it means for everyone, let’s add our two cents to the discussion. Or how about two words: Everyone Relax. “News” [sarcastic voice] of Adobe Flash no longer being supported in the latest version of Google Chrome — dubbed Read More
Oh, what a difference a few years can make. In 2008, Microsoft made an unsolicited bid of $44.6 billion to buy Yahoo. The intent was to team up on the online advertising front against the supernova that is Google. Yahoo rejected the offer. Fast forward to 2016, and Yahoo is going to Verizon for about Read More
The platform currently responsible for claiming, editing, and maintaining local business listings on Yahoo is being spun off into its own independent company. Yahoo Small Business will soon become Luminate from Aabaco Small Business, LLC. Why is Yahoo doing this? It appears to be a tax move. Yahoo wants to spin off its 15% stake Read More