Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
As 2020 draws to a close, let’s take a look at how the events of the past year impacted consumer behavior at the local level. The great folks over at Bright Local were kind enough to share some insights with the world. Orthopreneur Internet Marketing has combed through the data, and we’re excited to share Read More
The only guarantees in life are death, taxes, and random, unannounced Google updates. In fact, a large Google Core Update just dropped in May. (Perhaps you saw some ranking changes, or noticed an infusion on Pinterest links in your local search results.) As we tiptoe into the second half of 2020, it’s a great time Read More
Got a few extra marketing dollars piling up from the first half of 2020? Many practices do. Thanks to myriad shutdowns and cancellations, we’re missing a huge chunk of our annual marketing opportunities, such as: patient appreciation events parades youth sports leagues holiday celebrations Saving all your marketing dollars until things return to “normal” may Read More
In late March, Google temporarily blocked new reviews from appearing on most local business listings. Now, in early May, Google is slowly releasing local business reviews that were submitted in the last six weeks. As the COVID-19 shutdowns begin to taper off, other Google My Business features are gradually becoming available as well. The reviews Read More
These are trying times for business owners around the world. Many local businesses are being forced to close (hopefully, only for a short time) or quickly adapt to the economic impact of COVID-19. Orthopreneur is committed to helping the orthodontic and dental communities weather the storm, and keeping you in the loop with updates that Read More
Google may be making some changes to it’s Google My Business (GMB) service in the near future for your Orthodontic practice listings. In recent days, Google has been sending out surveys to local businesses gaging whether or not they would be willing to pay for some of the features offered within GMB. While there is Read More
In late May 2018, many business owners noticed a peculiar (and unsettling) phenomenon: their review total plummeted, with some businesses losing dozens of reviews seemingly overnight. What happened? The most likely explanation for the disappearance of so many reviews is that Google eliminated any and all anonymous reviews. These are the reviews that were published Read More
Google is finally cutting the dead weight. Due to extremely low participation and engagement on their own social media network, Google informed business owners that their Google+ Business pages would be deleted for inactivity. The writing has been on the wall for Google+ Business pages for a few years now. Google’s failed experiment to force Read More
Not many things in life are certain, but change is one of them. Google, being no stranger to change, recently announced updates to the way it’s directions heatmap works for Google My Business pages. Now, orthodontic practices and other businesses can take a deeper look into where users are coming from when looking up directions Read More
In response to the rapid growth of mobile search, Google is adding a key component to their search algorithms: mobile-first indexing. Given the fact that the majority of local searches are now conducted by smartphone users, it only makes sense for Google to adjust its ranking algorithms accordingly. The writing has been on the wall Read More
Big news this week for Google My Business users: Google has introduced a “Posts” feature on the Google My Business (GMB) dashboard that allows business owners to publish a mini-blog post to their business listing on Google! The destination for the posts will be the knowledge panel (or knowledge graph) that shows up in the Read More
2016 will go down as the year of the secure domain. OK, maybe not. But the last 12 months have shown a major uptick in the number of websites opting for secure domains (HTTPS) over the standard HTTP configuration. In January of 2016, the top Google search results tracked by Moz were about 25% HTTPS. Read More
Google Maps results have changed drastically in many parts of the United States. Starting around the second week of September, we have seen a recent Google update impact hundreds of thousands of search terms, including local searches for an orthodontist. Generally speaking, it appears that Google has expanded its overall search area. Businesses located a Read More
Google went and did another one of “those” things again. At an SMX conference discussing updates coming to Google, we were shown a Google Ad placed in the local Maps 3-pack. Previously, Google Ads were found at the top of the page and on the right side of the page. Ads in the right sidebar Read More
A fundamental shift has taken place on Google: the Local/Maps sector is no longer connected to the social network Google+. This means that Google+ Local pages are going to lose a lot of the attributes that made them “Local” in the first place. According to Google: The following features are no longer supported for Local Read More
Let’s get one thing straight: Google does not make cold calls about claiming Google My Business pages. If you receive an unprompted phone call from someone claiming to work for Google, the odds are extremely good that you are being scammed. If you receive a “robocall” with a recorded message about needing to verify your Read More
Google search results are now displaying 3-packs of Maps results almost universally, across all industries and sectors. The first Maps result does not have an “A” next to it, nor do the second and third results have “B” or “C” respectively. Google also decided to remove the phone number and street address from the results Read More
Recent studies have shown that computers being remotely operated by hackers account for 11% of the views of online text ads. For digital video ads, the number more than doubles to 23 percent. Companies paying for web advertising end up getting far less bang for their buck. The fraudulent activity on the ads is estimated Read More
Most orthodontists have been contacted to begin an advertising campaign with a dedicated phone number to track results. Many orthodontic practices have been solicited by several such companies, promising to bring them new patients and in some cases selling the prospect of getting them on Page 1 of Google. Be wary of these programs! There Read More
If you were one of the proactive orthodontists who took advantage of Google Authorship and the increased visibility of having your photo show in Google’s search results, your run is over. Google has changed the way authorship is displayed in search results, removing photos altogether. All that appears now is a simple, gray byline. It is Read More