SEO Blog Posts – Seven Tips to Engage Readers and Search Engines
I spend much of my time these days coaching orthodontic practices on how to write a SEO blog post so it gets noticed on the search engines by readers?
To start, the first thing to consider when you are writing a blog post is how you are going to please both the search engine spiders as well as your human visitors. It isn’t all about SEO and keywords no matter what you may have heard or read. Google for example is much more interested in you making your articles readable and interesting. Your click through rate (CTR) is one of the criteria it looks at. If readers are immediately clicking out of your blog or don’t return because the content is considered boring or unreadable, it will hurt your ranking. Your goal is to create fun and interesting blog posts to please both the search engines and readers.
The second thing to consider is no matter how great the content in your blog post, if you don’t add keywords, you’ll find it harder to get free search engine traffic. When consumers are searching online with keywords, the search engines rank your content based on the keywords, Meta tags, and written content that correspond.
Since the search engines are sophisticated software programs based on mathematical algorithms. They cannot read the written word, so they have no idea what you are blogging about unless you tell them with SEO (search engine optimized) coding on each of your blog posts. If there are no keywords in your article to match Meta tags or an anchor text link the search engine spiders deem relevant when they index your blog post, they will bypass your post making it impossible for readers to find you.
Don’t get carried away with keywords in your posts that make your blog post look and sound weird or artificial. This is called keyword stuffing. Your goal is to achieve a balance between good content and optimizing your post so the search engines will consider the content relevant and index it accordingly.
Believe it or not, effective blogging is an art! So let’s take a look at 7 ways you can create blog posts to engage both search engine spiders and human readers:
- Include keywords in your title tag. The title is the first area the search engine spiders are programmed to look when they come to view your web page. Every time you add a new blog post, it is considered a NEW page to the search engine spiders and they are on alert. If you have your blog setup correctly with an SEO plug-in, it will give you the option of writing a more appealing title for your human readers and then using a manual override for the search engines. How you SEO your blog setup initially is critical to the success of your posts.
- Use keywords in your headlines that are relevant to your topic. It will help the search engines find your article and encourage potential readers to click on the link to your post.
- Content is King when writing a blog post. Write on topics of interest with a human element. Blogging is social networking. Readers are entertaining your insight, opinions and evaluating your personal expertise in any given area. I recommend blog posts be written on an ninth grade reading level, not on a professional post graduate level they don’t understand or are interested in taking the time to decipher. If you write as though you are talking to a group of friends or high school students, it will flow better and sound like you are really interested in writing on the topic.
- Use relevant links in your blog posts whenever possible and link your keywords with an actual word or keyword phrase.I also suggest you write in the first person using “I” when writing blog posts rather than the third person using “WE”, whenever possible. It elicits authenticity which is hard to deliver when writing in the third person.
- Break your blog article into small paragraphs and/or bulleted points just like this one. Internet readers skim content. Readers view content on a computer screen differently than they do on a printed sheet. Bullet points and short paragraphs makes it easier for them to read your post, increasing you’re the chances they will come back and read more at a later date if they find your content interesting.
- Throw in video whenever possible. Readers today relate to video. Who wouldn’t prefer watching a video to reading a post when trying to get your point across or discuss content of interest? YouTube and other social video sites are a wonderful source of content. You are only limited by your own imagination when blogging. Mix it up and give it a twist you can associate with your content.
- Always add a thumbnail or photo to your blog post. Photos add interest to a boring text page and break it up for the human eye to scan easier. To maintain and aesthetic look to your blog, I suggest using the same size photo whenever possible.
You don’t know… what you don’t know… til you know it! Hope you found these tips and links of benefit to you. Leave a comment or question below we can share with others. Let me know what you want me to write about and subjects of interest in Internet marketing.
About Mary Kay MillerMary Kay Miller is an Internet marketing coach specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay teaches orthodontists, dentists and professional practices how to market their website, blog, video, and social networking sites to attract more new patients and increase production. For more information, visit www.orthopreneur.com.
Pings on SEO Blog Posts – Seven Tips to Engage Readers and Search Engines
Comments on SEO Blog Posts – Seven Tips to Engage Readers and Search Engines
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Head Alienst @ 2:48 pm
Incredible input, many blog authors, especially the internet marketing blogs load up illegible content and tons of links and expect some great traffic increase. I guess the real question should be, Why would you want a potential customer to your business reading an unprofessional, illegible blog post about something that is important to them. In addition, if the content put online never goes away, do you want that poor representation of your business out there online forever. We would think that regardless of your service or product that you want the highest standard exhibited where your brand was concerned.
Mary Kay Miller @ 10:10 am
@Head Alienst: I totally agree. I couldn't have said it better. Presentation is Everything! Your blog setup and content, co-mingled with SEO is a representation of your business and professional expertise. If you don't project your image correctly online, no one else is going to do it for you. Be your own PR representative. If you don't have time and outsource blog services, make sure you understand how to do it correctly to oversee vendors for optimum results.
seo specialist @ 8:05 am
Its always recommend to follow basic of SEO (that is search engine guidelines), and if business owner or any content writer follow the guidelines then it is really easy to grab user attention . Thanks for your detailed information, this will surely help many people out here to understand the concept.
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I know this is really boring and you are skipping to the next comment, but I just wanted to throw you a big thanks – you cleared up some things for me…
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This seven tips on Seo is very nice . As we all know link building is one of the big factor for SEO and to one of my old email account I get loads of mails asking for link exchange on various industries. Btw, I have no idea how the email id has been spread out
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Wow , This is nice tips . As we all know link building is one of the big factor for SEO and to one of my old email account I get loads of mails asking for link exchange on various industries. Btw, I have no idea how the email id has been spread out
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Van Leasing @ 6:36 pm
Is it better to create more in depth posts less frequently or quick posts more frequently. If content is king as they say is it quality or quantity content is the most beneficial.
SEO Company @ 10:29 am
Very good guidelines to go by. Thanks!
Mary Kay Miller @ 10:36 am
@Van Leasing:
From my personal experience I feel it is better to create in depth posts less frequently than quick posts with less quality and more quantity.
The goal of your blog is a marketing tool first to engage readers and hope that if they need your services, they will contact you because you have developed a relationship. Blogging has worked very well for me.
I write everything myself and my target audience, orthodontists, do not want to be bombarded with emails just for the sake of SEO and quantity. I have already earned my keyword postioning for my profession so I can sit back a little to make sure that content is king. When I start shooting out too much quantity without good content, I notice some of my followers start to bail. Every business is different. I suggest you test for best results for your niche.
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seo expert @ 3:32 am
very good and informative guidelines, I will keep all these things in my mind whenever I will create blog. These tips are very useful. Thanks for this post and waiting for some next post .
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Yes If you don't have time and outsource blog services, make sure you understand how to do it correctly to oversee vendors for optimum results.
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From my personal experience I feel it is better to create in depth posts less frequently than quick posts with less quality and more quantity.
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You actually inspired me to write a post. I'm going to include a link in the article to you, too. Thanks.
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I will keep all these things in my mind whenever I will create blog. These tips are very useful. Thanks for this post and waiting for some next post . I´ve already subscribed the feeds. Thanks!!
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Excellent tips! Certainly I will apply them to my site to try to improve my ROI. Thank you.
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I think the most important tips refers to the content. Good content attracts visitors, it attracts links and therefore will bring more relevance in searches. Excellent article!
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Besides the tips provided, which are fantastic, I also think after SEO. That is, how to work the usability of the site to generate more conversions after getting a good traffic from search engines. Thanks.
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seo expert @ 6:57 am
Great! Thanks for the great informative post and you effort.I have already earned my keyword postioning for my profession so I can sit back a little to make sure that content is king. When I start shooting out too much quantity without good content …
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its my personal experience it is better to prepared quick posts with less quality and depth posts more quantity.
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For the beginner blogger's good advice and algorithms. But I would like to read about something new, because in this article are nothing new. I'd like to read any personal secrets:)
Mary Kay Miller @ 8:22 pm
My exclusive SEO orthodontic clients are privvy to my expertise on a more advanced level. They are many great programs and coaches available to increase your knowledge. Free content will only take you so far. If you want to advance to the next level… additional investment is required
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Where you say "Use relevant links in your blog posts" does that mean linking to content outside of your site that is relevant for further reading, or do you mean linking only within the site to other content.
Mary Kay Miller @ 8:19 am
In the post, I was referring to relevant information when linking outside of the site. However, this would be true also within the site. You don't want to alienate visitors with "bate and switch" tactics. If a visitor is interested in what you have to say, they will delve further into services.
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Mary Kay Miller @ 12:02 pm
Thanks for the positive feedback. I hope to continue meeting your expectations.
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Mary Kay Miller @ 4:31 pm
Google does take into consideration how long visitors stay on your site. The longer visitors stay the better they rate your content. However, this is only one of the many different criteria uses to rank your site in their mathmatical algorithm. Higher click through rate will outweigh the length of time visitors spend on your site. Optimum is to have both.
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So in other words you are saying Content Is King?
Mary Kay Miller @ 9:11 am
In my opinion, content is always king. This is why my blog is rated #1 in page ranking for SEO orthodontic marketing and dominating page #1 for keywords orthodontic marketing and SEO orthodontic marketing.
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