SEO Blog Posts – Seven Tips to Engage Readers and Search Engines

I spend much of my time these days coaching orthodontic practices on how to write a SEO blog post so it gets noticed on the search engines by readers?

To start, the first thing to consider when you are writing a blog post is how you are going to please both the search engine spiders as well as your human visitors. It isn’t all about SEO and keywords no matter what you may have heard or read.  Google for example is much more interested in you making your articles readable and interesting.  Your click through rate (CTR)  is one of the criteria it looks at.  If readers are immediately clicking out of your blog or don’t return because the content is considered boring or unreadable, it will hurt your ranking.  Your goal is to create fun and interesting blog posts to please both the search engines and readers.

The second thing to consider is no matter how great the content in your blog post, if you don’t add keywords, you’ll find it harder to get free search engine traffic.  When consumers are searching online with keywords, the search engines rank your content based on the keywords, Meta tags, and written content that correspond.

Since the search engines are sophisticated software programs based on mathematical algorithms.  They cannot read the written word, so they have no idea what you are blogging about unless you tell them with SEO (search engine optimized) coding on each of your blog posts.  If there are no keywords in your article to match Meta tags or an anchor text link the search engine spiders deem relevant when they index your blog post, they will bypass your post making it impossible for readers to find you. 

Don’t get carried away with keywords in your posts that make your blog post look and sound weird or artificial.  This is called keyword stuffing. Your goal is to achieve a balance between good content and optimizing your post so the search engines will consider the content relevant and index it accordingly.

Believe it or not, effective blogging is an art! So let’s take a look at 7 ways you can create blog posts to engage both search engine spiders and human readers:

  1. Include keywords in your title tag.  The title is the first area the search engine spiders are programmed to look when they come to view your web page. Every time you add a new blog post, it is considered a NEW page to the search engine spiders and they are on alert. If you have your blog setup correctly with an SEO plug-in, it will give you the option of writing a more appealing title for your human readers and then using a manual override for the search engines. How you SEO your blog setup initially is critical to the success of your posts.
  2. Use keywords in your headlines that are relevant to your topic.  It will help the search engines find your article and encourage potential readers to click on the link to your post.
  3. Content is King when writing a blog post.  Write on topics of interest with a human element.  Blogging is social networking.  Readers are entertaining your insight, opinions and evaluating your personal expertise in any given area.  I recommend blog posts be written on an ninth grade reading level, not on a professional post graduate level they don’t understand or are interested in taking the time to decipher.  If you write as though you are talking to a group of friends or high school students, it will flow better and sound like you are really interested in writing on the topic.
  4. Use relevant links in your blog posts whenever possible and link your keywords with an actual word or keyword phrase.I also suggest you write in the first person using “I” when writing blog posts rather than the third person using “WE”, whenever possible. It elicits authenticity which is hard to deliver when writing in the third person.
  5. Break your blog article into small paragraphs and/or bulleted points just like this one.  Internet readers skim content.  Readers view content on a computer screen differently than they do on a printed sheet. Bullet points and short paragraphs makes it easier for them to read your post, increasing you’re the chances they will come back and read more at a later date if they find your content interesting.  
  6. Throw in video whenever possible.  Readers today relate to video.  Who wouldn’t prefer watching a video to reading a post when trying to get your point across or discuss content of interest?  YouTube and other social video sites are a wonderful source of content.  You are only limited by your own imagination when blogging.  Mix it up and give it a twist you can associate with your content.
  7. Always add a thumbnail or photo to your blog post.  Photos add interest to a boring text page and break it up for the human eye to scan easier.  To maintain and aesthetic look to your blog, I suggest using the same size photo whenever possible.

You don’t know… what you don’t know… til you know it!  Hope you found these tips and links of benefit to you.  Leave a comment or question below we can share with others.  Let me know what you want me to write about and subjects of interest in Internet marketing.

Mary Kay MillerAbout Mary Kay Miller Mary Kay Miller is a Certified SEO specialist and Orthodontic Internet marketing consultant specializing in SEO and Web 2.0 Internet marketing solutions. She has created and managed her own Internet business since 2006. Mary Kay offers "exclusive" multiple Internet marketing services for orthodontic practices to attract more new patients and increase production. For more information,contact Mary Kay toll free at 877-295-5611 or email mk@orthopreneur.com

Pings on SEO Blog Posts – Seven Tips to Engage Readers and Search Engines

12/06/2009
12/07/2009
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04/23/2010

Comments on SEO Blog Posts – Seven Tips to Engage Readers and Search Engines Leave a Comment

12/06/2009

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Head Alienst @ 2:48 pm #

Incredible input, many blog authors, especially the internet marketing blogs load up illegible content and tons of links and expect some great traffic increase. I guess the real question should be, Why would you want a potential customer to your business reading an unprofessional, illegible blog post about something that is important to them. In addition, if the content put online never goes away, do you want that poor representation of your business out there online forever. We would think that regardless of your service or product that you want the highest standard exhibited where your brand was concerned.

12/07/2009
12/19/2009

seo specialist @ 8:05 am #

Its always recommend to follow basic of SEO (that is search engine guidelines), and if business owner or any content writer follow the guidelines then it is really easy to grab user attention . Thanks for your detailed information, this will surely help many people out here to understand the concept.

01/28/2010

SEO Company @ 6:12 pm #

I know this is really boring and you are skipping to the next comment, but I just wanted to throw you a big thanks – you cleared up some things for me…

02/17/2010

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Vital post.

03/04/2010

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03/10/2010

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03/19/2010

SEO Company @ 8:37 am #

This seven tips on Seo is very nice . As we all know link building is one of the big factor for SEO and to one of my old email account I get loads of mails asking for link exchange on various industries. Btw, I have no idea how the email id has been spread out :)

SEO Company @ 8:42 am #

Wow , This is nice tips . As we all know link building is one of the big factor for SEO and to one of my old email account I get loads of mails asking for link exchange on various industries. Btw, I have no idea how the email id has been spread out :)

03/24/2010

tomsbikecorner @ 9:06 pm #

Thanks for the nice Tips! Good Share! Keep working like this!

03/28/2010

These text creations are quite helpful for me. I have already recommended some friends and colleges to read this article, they are also very thankful to me for this recommended article.

Thank u orthopreneur.com Great article keep it up.

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Wow! Great Post ! I am so lucky that i get this post. I m planning to create one blog related to online business. This article will help me a lot to create a quality blog.The steps which are mentioned in the article are really useful for creating blog. i have this article as reference for creating my new blog. Thank You orthopreneur.com for publishing such a wonderful article in your website. Hoping to get more fruitful articles in the coming days.

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04/21/2010

Van Leasing @ 6:36 pm #

Is it better to create more in depth posts less frequently or quick posts more frequently. If content is king as they say is it quality or quantity content is the most beneficial.

04/22/2010

SEO Company @ 10:29 am #

Very good guidelines to go by. Thanks!

04/25/2010

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05/05/2010

seo expert @ 3:32 am #

very good and informative guidelines, I will keep all these things in my mind whenever I will create blog. These tips are very useful. Thanks for this post and waiting for some next post .

Great! Thanks for the great informative post and you effort.
I think the above article is valuable for all concerned people.
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Muskelaufbau @ 2:46 pm #

Yes If you don't have time and outsource blog services, make sure you understand how to do it correctly to oversee vendors for optimum results.

Muskelaufbau @ 2:50 pm #

From my personal experience I feel it is better to create in depth posts less frequently than quick posts with less quality and more quantity.

Gaba @ 2:51 pm #

thats a very nice comment from you

SEO Company @ 9:17 pm #

You actually inspired me to write a post. I'm going to include a link in the article to you, too. Thanks.

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05/07/2010

You have inspired me to continue moving forward. Thank you.

05/08/2010

I will keep all these things in my mind whenever I will create blog. These tips are very useful. Thanks for this post and waiting for some next post . I´ve already subscribed the feeds. Thanks!!

Acompanhantes @ 12:04 pm #

Excellent tips! Certainly I will apply them to my site to try to improve my ROI. Thank you.

Relogio de ponto @ 12:07 pm #

I think the most important tips refers to the content. Good content attracts visitors, it attracts links and therefore will bring more relevance in searches. Excellent article!

Iluminação @ 12:12 pm #

Besides the tips provided, which are fantastic, I also think after SEO. That is, how to work the usability of the site to generate more conversions after getting a good traffic from search engines. Thanks.

Desentupidora @ 12:23 pm #

Great article for professionals in the area. I realize that most health professionals have not acquired the proper knowledge of marketing and with the arrival of search engines seems that these same professionals are even more "lost". It is essential to this article for these professionals also know that this powerful marketing strategy (SEO) can bring benefit to their business. Congratulations for the post!

05/12/2010

seo expert @ 6:57 am #

Great! Thanks for the great informative post and you effort.I have already earned my keyword postioning for my profession so I can sit back a little to make sure that content is king. When I start shooting out too much quantity without good content …

05/13/2010

its my personal experience it is better to prepared quick posts with less quality and depth posts more quantity.

Hi, thanks for this information. Thank You orthopreneur.com for publishing such a wonderful article in website.

crazy taxi @ 6:15 pm #

For the beginner blogger's good advice and algorithms. But I would like to read about something new, because in this article are nothing new. I'd like to read any personal secrets:)

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05/22/2010

Beadstalk @ 1:48 am #

Where you say "Use relevant links in your blog posts" does that mean linking to content outside of your site that is relevant for further reading, or do you mean linking only within the site to other content.

05/23/2010

ngan hang @ 10:59 pm #

I have read a few of the articles on your website now, and I really like your style of blogging. I added it to my favorites weblog list and will be checking back soon.

05/24/2010
05/26/2010

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05/27/2010

rennsportteile @ 11:07 am #

Thats still very interesting, for good informations you must pay the most time.

It is true if readers stay longer on your site , the site will rank better.

05/28/2010

Amazing post, nice job. It Couldn't be written any improved. Reading this post reminds me of my former teacher! He always kept babbling about this. I will forward this article to him. Pretty sure he will have a pleasant read. Thanks for posting!

05/30/2010
05/31/2010

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06/02/2010

Nepal Craft @ 12:34 am #

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06/03/2010

SEO Services @ 7:16 pm #

Great info.. Thanks for sharing!!!

SEO Services @ 7:17 pm #

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06/04/2010

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Thanks for this excellent post, These seven tips are very useful and need not to improve anymore. Simply fantastic idea I got to differentiate myself from the crowed of the SEO. Thanks again.

06/05/2010

So in other words you are saying Content Is King?

06/07/2010

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Great writing…! The way as you have tried to provide the information is great. It would be more wonderful if other useful information will provide in the days to come.

06/08/2010

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06/11/2010

Unique content and very interesting topic – that is the key i think

It is essential to read this article for these professionals that know that this powerful marketing strategy (SEO) can bring benefit to their business.

06/13/2010

Van Leasing @ 9:18 am #

A lot of othe rtips can be condensed root down to these 7 tips I guess?

06/15/2010

Great info.I like all your post.I will keep visiting this blog very often.

Wandtattoo @ 5:17 am #

Great tipps, we will use them. Best regards Maike

06/17/2010

program @ 10:50 am #

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06/20/2010

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It’s great to get such information. It is useful to every viewer who is willing to gain their knowledge. I have noticed that people who share their view and their opinion makes great to know the latest technology.

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06/22/2010

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Great information on Blog, you have disclosed many secrets and also given free SEO tips as welll through this post, thanks.

06/24/2010

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06/27/2010

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06/28/2010

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07/16/2010

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07/18/2010

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07/19/2010

What you wrote in this article is the correct way to do blog post that is excellent for the search engine and of course for the readers. There are lots of blog posts out there that are against the rules of the search engines and are nonsense. Some of them are spinned articles using article spinners where the article produce has no sense at all. The tips and guide hat you wrote in your article is very useful especially to the beginners.

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07/21/2010

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07/22/2010

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07/24/2010

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09/30/2011

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11/06/2011

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11/07/2011

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