Brand Your Practice Door To Door On Halloween

I received an email today from a practice using the Creepy Crawler Contest from our Marketing In Minutes Contest Kit.  The contest is a big hit with patients.  As part of the Halloween theme, we discussed adding Halloween candy bags as another great opportunity to get patients and parents talking.  I came across a new source of Halloween bags worth looking into, aplasticbag.com. They offer a huge selection in plastic and paper bags that includes both printed with your logo and non printed.  The collection is much better than sources I have used in previous years. Of course, I recommend you do it right and purchase the printed bags with your name and logo on the front for all to see.  

I can never emphasize enough the importance of "Presentation is Everything".

During the Christmas holidays, every specialist is bombarding referring dentists and their staff with goodies.  It becomes more difficult every year to find something unique that will impress them.  My motto has always been "If you are going to do it, do it right".  And to do it right, include a branded item or two that will make your gift more memorable than your competitors and other specialty practices.  Don't kid yourself that Drs and staff don't compare your gifts to your competition and every other specialty practice ….they do.  I did for over 30 years.  Your gift elicits an emotional response from every member of the referring team.  The question will be… is it worth remembering, will the response be positive, and do they feel appreciated?  Market your practice "through the eyes" of your referring Drs and teams. Think about:

The Internet world of Social Networking, You Tube, My Space, and Web 2.0 are the "New Frontier" in PR marketing for orthodontic and professional practices. Marketing savvy professionals that are willing to venture outside their comfort zone and embrace the new age of online marketing for small businesses, will lead the way, guaranteeing their future positioning in online marketing.

Knowing how to correctly combine online and offline marketing strategies to effectively market your practice to the current tech savvy generations, requires a synergy of marketing modalities. Capturing the attention of the most entrepreneurial, overstressed and skeptical generations to date, requires a new way of thinking on the part of professionals practices.