Watch my Internet orthodontic marketing video below to make sure your website is positioned correctly on Google Maps to attract new patients to your website in your local demographic.

In my opinion, Google Local Business center, better known as Google Maps, is one of the most powerful free marketing tools on the Internet today for local businesses, if your Internet marketing program is structured  correctly.  Now is the time to find out how your website is testing on Google Maps.  If you don't have a website, your practice is invisible in the eyes of the majority of consumers today.  Over 70% of today's consumers go to the Internet first… to check out possibilities before purchasing products and services or scheduling a new patient exam.

Web 2.0 is “The Edgy” Internet orthodontic marketing strategy being used today to promote practices today. Even if you are not very tech savvy it is virtually impossible to avoid hearing people talk about it.  Many people associate web 2.0 with socializing and discussing personal issues on My Space and Facebook.  However, if used correctly, it can be a very successful business marketing tool to build your practice and direct new patients to your front door. 
Confused about how web 2.0 works and why it can be very profitable when incorporated into your current marketing plan?  Here are five ways your business can profit from a strategic web 2.0 Internet Marketing program.

When adding a new orthodontic marketing tactic to your current orthodontic marketing mix… you can't fail with an award winning cookbook branded with your practice name.

The Braces Cookbook 2: Comfort Food with a Gourmet Touch, by Pamela Waterman and Amee Hoge, has been honored with a Next Generation Indie Books Finalist Award for 2009. Targeted to adults in braces, the book is a follow-on to the award-winning volume The Braces Cookbook: Recipes You (and Your Orthodontist) Will Love; both offer tender recipes and tips for a deliciously positive approach to life with braces. Read the press release.