A major change was recently announced by Google in their SEO (search engine optimization) mathematical algorithm which is used to determine page ranking of your website. Staying on top of the latest updates is critical to your Internet marketing success, especially if your site has not been updated in the past few years. Here is the link to the Google announcement announced on their Blog.
It looks like Facebook has once again made a change to its format. This happens every few months, but this time it may affect your fan page! I just received this email from my "Facebook Guru" Jeremy Mustard who does a great job setting up small businesses with a professional business Facebook welcome page along with training for staff how to use Facebook correctly as a social networking tool.
Wanted to share with everyone a new program in Beta Testing on the Google Local Business Center (Maps).
They are testing a new program where you highlight your maps listings so it stands out from the others on the list. Currently it is only available in San Jose, CA and Houston, TX.
Push or Pull PR in Orthodontic Marketing
Time for me to get back on the blogging trail. Attendance at Spring Users Meetings was up this year and my lectures on how to market correctly on the Internet was a hot topic. Lectures were at full capacity.
The light bulb is finally going off for more and more orthodontists on the importance of Internet marketing to build their business now… and in the future.
Did you know there are over 700 million searches per day on the Internet? Correct SEO (search engine optimization) is the key to the success for any business today who includes Internet marketing in their marketing plan, including orthodontics. If you don't… you are missing out on a wealth of opportunity.
